Simplify a complicated idea

Explain a process

Highlight trends

Make an argument

What is the goal of your infographic?

Who is your target audience?

Are you focusing on data or visuals?

What visualizations work best with your data?

Shows statistical information in a variety of charts and figures

Shows information over a chronological time period, usually on a line

Shows a step-by-step process or the progression of information.

Location based infographic using maps for geographical data

Compares and contrasts two different subjects or topics

Shows a chart with predefined levels or the hierarchy of a topic

Starts at a single point, then shows how the topic branches or grows

Shows mostly text and icons, listing information about a given subject

Breaks down a subject’s composition, or shows how it works

Shows an applicant’s skills and experience using visuals and data

Based on a photo, uses text and data to explain a point

Online infographic that lets the viewer modify, control and explore data

Pick contrasting colors for comparisons

Use color to highlight your most important information

Select colors that appear in nature

Consider the psychology of color

Use branded colors for marketing materials or presentations

Use the same font set throughout your entire slide presentation

Know the difference between a serif font (Times New Roman) and a sans serif font (Arial or Helvetica)

Match the typography to your theme

Consider alignment