https://bstrategyhub.com/mcdonalds-swot-analysis/
Background
Basic Info
Number of Employees (2018)
Competitors
Burger King | Chipotle | Wendy’s | Shake Shack | KFC | Chick-Fil-A | Subway
Fun Fact
McDonald’s is the largest supplier of toys in the world, remember the toys that you get with every happy meal!
Strengths – Internal Strategic Factors
Tenth Most Valuable Brands
McDonald’s – A Real Estate Company
Highest Brand Value in Fast Food Brands
Improved Quality Control and Health Protocols
Leading quick-service restaurant
Weaknesses – Internal Strategic Factors
The Franchise business model
Supply chain interruptions
Lack of Employee Satisfaction
McDonald’s Breakfast Menu Has Lost Its Charm
Opportunities – External Strategic Factors
Rebuilding the Brand Image
Mobile order and McDelivery
Threats – External Strategic Factors
Risky Investments on Technology Initiatives
Fierce Competition from Competitors like Chick-Fil-A
Cultural Threat While operating in Various Countries
Constant Environmental Concerns