https://bstrategyhub.com/facebook-swot-analysis/
Background
Basic Info
Headquarter
1 Hacker Way, Menlo Park, California, U.S
Number of Employees (2018)
Products & Services
Social Media Platform | News Feed | Watch | Marketplace | Stories | Messenger | Lasso | Instagram | WhatsApp | Oculus – Virtual Reality Device | Workplace – Business Tool | Portal – Video Calling Device | Calibra – Electronic Payment System | Facebook Dating
Competitors
Social Media & Messaging
Tencent (WeChat) | Twitter | Pinterest | Snapchat | Bytedance | Vkontakte | LinkedIn
Business tools
Microsoft Teams | Slack | Zoom
Peer to Peer Marketplace
Letgo | OfferUp | Craigslist | eBay
Fun Fact
Did you know that the blue color scheme for Facebook was chosen because it is the color that Mark Zuckerberg can see most clearly due to his red-green color-blindness?
Strengths – Internal Strategic Factors
Strong Advertising Business
Effective Marketing Strategy
Weaknesses – Internal Strategic Factors
Overdependence on Advertising
Opportunities – External Strategic Factors
Expansion of Existing Platforms
Increasing Integration to other Applications
Target Different Audience
Expansion through New Acquisitions
Exploit Changes in Advertising Trends
Threats – External Strategic Factors
Bans in Several Countries
Duplicate & False Accounts