https://bstrategyhub.com/southwest-airlines-swot-analysis/
Background
Basic Info
Year founded
1967 ( as Air Southwest), and 1971 (as Southwest Airlines)
Number of Employees (2018)
Products & Services
Business Select Flights | Express Bag Drop | Southwest Airlines Charter | Fly By Priority Lane Access | Early Bird Check-In | Business Travel and Groups | Southwest Airlines Cargo | P.A.W.S. | Southwest Gift Cards
Competitors
Delta Airlines | American Airlines | Spirit | United Airlines | JetBlue | Skywest | Alaska | Frontier | Republic
Fun Fact
Did you know that Southwest Airlines had to sell one of their four Boeing 737s in 1972 to cover payroll?
Strengths – Internal Strategic Factors
World’s Most Admired Company
Single Aircraft Type (Boeing 737s)
Effective Service Strategy
Weaknesses – Internal Strategic Factors
Lack of Diversification
Passenger (air ticket) revenue
: $20.77 Billion (~93 % of total revenue)
Other (loyalty points) revenue
: $1.48 Billion (~6% of total revenue)
Freight (cargo and mail) revenue
: $172 Million (~1 % of total revenue)
Dependent on the US Market
Overdependence on Boeing 737s
Opportunities – External Strategic Factors
Expand on Freight Business
Offer Long-distance Flights
Threats – External Strategic Factors
Uncertain Times (Economic Shock)