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Target’s SWOT Analysis
https://bstrategyhub.com/targets-swot-analysis/
Background
Basic Info
CEO
Brian Cornell
Year founded
1902
Headquarter
Minneapolis, Minnesota, United States
Number of Employees
360,000
Products & Services
Beauty and health products, bedding, clothing, and others
Competitors
Walmart | Amazon | Best Buy | CVS | Walgreens | TJX companies | Macy’s | Costco | Home Depot | Lowe’s | Kroger |
Fun Fact
Target Corporation is amongst the 10 largest employers in the United States of America.
Strengths – Internal Strategic Factors
Wide Range of Merchandise
Brand positioning
Customer shopping experience
Designer apparels
Partnership with Starbucks
Charity work in the community
Efficient System of Distribution
Market Presence
Effective Inventory Management
Digital Services (App)
Weaknesses – Internal Strategic Factors
Expensive
Customer Data Security
Little presence in the International Market
Opportunities – External Strategic Factors
Target’s partnership with CVS
Small – Format Stores
REDcard Rewards Loyalty Program
Same Day Delivery
Expand Private-Label Brands
Threats – External Strategic Factors
Local Competition
Changing Customer Preferences
Failure to differentiate
Vulnerable to Economic Downfall
Low Barrier to Entry