https://bstrategyhub.com/volkswagen-swot-analysis/
Background
Products & Services
Passenger Vehicles | Commercial Vehicles | Motorcycles | Engines| Propulsion Components | Turbomachinery | Banking | Financing | Fleet Management | Insurance | Leasing
Competitors
Toyota | General Motors | Chevrolet | Daimler | Hyundai | Renault Nissan | Ford | Fiat Chrysler Automobiles | Zorya | Koenigsegg | Tesla
Fun Fact
Did you know that over 21.5 million original Volkswagen Beetles were sold since 1945, making one of the best-selling cars of the 20th century?
Strengths – Internal Strategic Factors
Excellent Brand Recognition
Strong financial Performance
#133 in term of market value
Strong Global Production Network
Strategic Restructuring and rebound strategy
The first phase (2016 – 2020): Develop new competencies – electric vehicles and e-mobility
The second phase (2020 – 2025): Become world’s leading, profitable volume manufacturer
The third phase (2025 onwards): the rapid expansion of electric vehicles
Effective Management of Operations
Weaknesses – Internal Strategic Factors
Emission Scandal – Tainted Reputation
Weak Marketing Strategies outside Europe
Opportunities – External Strategic Factors
Focus on Eco-friendly Cars
Expand in Emerging Markets
Tap into Autonomous Market
Threats – External Strategic Factors
Stringent Environment Regulations
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