Consumer Behavior and Buyer Decision Process

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Consumer Buyer Behavior - Buyer Decision Process Author I.Radwan
Types of Buying Decision Behavior
Complex Buying Behavior
Dissonance-reducing buying behavior
Habitual buying behavior
Variety seeking buying behavior
The Buyer Decision Process
Need Recognition
Information Search
Evaluation of alternatives
Purchase Decision
Post-Purchase Decision
Adoption and diffusion process for new products
Awareness
Interest
Evaluation
Trial
Adoption
Influence of Product Characteristics on Rate of Adoption
Relative advantage
Compatibility
Complexity
Divisibility
Communicability
Individual Differences in Innovativeness
Innovators
Early Adpoters
Early Mainstream
Late Mainstream
Lagging Adopters
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