MindMap Gallery Eye Tracking in UX
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Halloween has many faces. The theme you envision should influence how you decorate the party space. Jack-o'-lanterns and friendly ghosts are more lighthearted Halloween characters. Zombies, witches, and vampires are much darker. If you want to celebrate all the fun sides of Halloween, then it’s okay to mesh the cute with the frightening. Here is a mind map which lists down the 39 Cutest Couples Halloween Costumes of 2021.
Halloween simply wouldn't be Halloween without the movies that go along with it. There's nothing like a movie night filled with all the greatest chainsaw-wielding, spell-binding, hair-raising flicks to get you in the spooky season spirit. So, break out the stash of extra candy, turn off all the lights, lock every last door, and settle in for the best of the best Halloween movies. Here are the 35 Halloween movies listed on the mind map based on the year of release.
This mind map contains lots of interesting Halloween trivia, great tips for costumes and parties (including food, music, and drinks) and much more. It talks about the perfect Halloween night. Each step has been broken down into smaller steps to understand and plan better. Anybody can understand this Halloween mind map just by looking at it. It gives us full story of what is planned and how it is executed.
Eye Tracking in UX
Presenter
- Jeanne Petty & Hilary Davis
What is Eye Tracking
- Shows where users are looking
- What order
- Length of fixation
- Number of fixations
- What users Don't look at
Eye movements
- Saccades
- way your eye moves around tointerpret what it's seeing
- Smooth pursuit
- Jerky comprehension
- Fovea
- the area in which we can really comprehendhigh resolution imagery
- (two thumbs held out in front of you is aboutthe size)
- Fixations
How Eye Tracking is Used
- Psychological research
- Market Research
- Product Evaluation & Design
- User Experience
- Accessibility Application Design
- Game Design
How Does it Work
- 1. Eye tracker consists of cameras and projectors and algorithms
- 2. The projectors create a pattern of near-infrared light on the eyes
- 3. Cameeras take high-frame rate images of the user‘’s eyes and the patterns
- 4. The image processing algorithms find specific details in the user's eyes and reflections patterns
- 5. Based on these details, mathematical algorithms
Types of Eye Trackers
- Headgear painful, cocain drops
- Gazepoint
- $500-2800
- need middle-higher version for UX use cases
- License isn't transferable between computers
- requires higher end computer to run it
- The Eye Tribe
- $200
- cons
- software isn't great
- open API
- Cons to cheaper
- more difficult to calibrate
- can be hard to use with people with glasses
- shiny points get misinterpreted
- Less forgiving of headmovement
- Tobii Glasses
- $30,000
- $3,000/month lease
- Goggles like glasses
- Can be used for things not just a computerscreen
- mobile
- plane cockpits
- Tobii X300 eye tracker
- $45,000
- Kinect looking device
- high resolution, high gaze resolution
- 60 gazes a second from gazepoint, 300 gazes asecond for this one
- more freedom of head movement
How to use it in UX
- When
- Offers information on foveal, not peripheral vision
- Captures behavior not otherwise easily observable
- Used during usability testing
- Do A/B with usability tests
- ask people to do think aloud
- ask those to not do think aloud
- see how it effects them
- Schedule extra usability participants
- allow to skip the eye trackers for those whofeel uncomfortable
- Doesn't Tell you
- peripheral vision
- Can tell you
- where user focused
- potentially tells you weather there issomething hard to comprehend andunderstand
- The flow in which they were identifyinginformation
- did it follow the intended flow or are otherthings distracting that flow
- Difference between the types of people(novice, expert) parse the screens
Outputs
- Heat Map
- With Talk Aloud vs with Retrospective
- Quite a bit different gaze patterns
- Gazeplot
- Plot/dot map
- Audi Case Study
- Conscious Driving
- Subconscious Driving
We have Data, Now What
- More Thorough Studies
- Not a replacement
- Creates more targeted solutions
- Selling UsabilityServices
- Wow your audience
- Add more buy in from your users
Should You Do It?
- 3 questions
- 1. Actionable Insight?
- 2. Simplest Method?
- 3. Buy-In Boost?
Results and Design Decisions
- Examples
- 1
- Research finding
- Even when users deliberately trigger thepopup window, they are checking the headerin order to confirm that their action wasexecuted correctly
- Result - use clear headers in pop-upwindows
- 2
- Comparing / Contrasting Information
- trying to compare imagery not right next toeach other caused a lot more back and forth
- Netflix
- Big screen UI
- Cleveland Indians Stadium
- Where fans are looking during the games
- 50 participants
- Used to help price advertising by who lookswhere
Other BioMetrics
- Mionix Labs Quantified Gaming
- How sweaty your hands get
- Lego Mindstorms self made
- EEG
- Electroencephalography
- Measures emotional