YOUR STAND IS YOUR BRAND - Book Summaries

YOUR STAND IS YOUR BRAND
How Deciding "Who To Be" (NOT "What To Do") Will Revolutionize Your Business
Introduction
The 5-P Expansion sequence
Instead of asking "What should I do?" or even "What should I sell?", entrepreneurs and business leaders today should be asking "Who should we be?" The reality is it's not what you do, or even what you sell, that counts these days. Instead, it's what you stand for that people will notice and react to. Therefore, make sure you run your company based around values that resonate with you. Leverage your personal philosophies and the right customers will respond.
Prosperity
Procedure
Psychology
Purpose
Philosophy
The 5-P Expansion Sequence is the step-by-step process for articulating what you truly stand for, and then linking that to what you do. It shows that your philosophy is the ultimate cause, and prosperity is the ultimate effect.
Unleashing the power of your stand
To make the most of your philosophy, you've got to stand on the purest expression of your philosophy. In other words, you've got to figuratively find your Miles Davis. He is legendary in the jazz industry for translating what was in his soul, and pouring it into his music in the purest form possible. You have to do something comparable.
Be willing to practice creative destruction
In business, complacency is death. Therefore, practice periodic creative destruction. Be willing to let go of how things are in order to build something even better for the future. The ultimate act of creativity is to break down your current business so something more powerful can arise from the ashes in the future.
12