Sam's Chowder Mobile

Sam's ChowderMobile
Operation
Hours: Always 11:30 am until 1:30 pm
Menu Items
Clam Chowder: $5
Fish Tachos: $5
Fried Calamari: $7
BBQ Pulled Pork Sandwich: $7
Weekly Salad Special: $5-10
Fish and Chips (2 pc): $9
Fish and Chips (3 pc): $11
Sam's Famous Maine Lobster Roll: $15
Lobster Roll "Shortie": 10
Business
Approximately 60% of appearances are hired events.
March: 12 of 21
April: 9 of 15
Pricing Analysis
Average: $8.5
Median: $7
Mode: $5
Range: $10 ($5-15)
Geography
San Francisco City
Daly City
South San Francisco
Half Moon Bay
San Mateo
Redwood City
Palo Alto
Sunnyvale
San Jose
Hayward
Quotes and Factoids
Owned by Sam's Chowder House
"Authentic New England style seafood experience with Pacific Ocean views."
"Sam's ChowderMobile gourmet seafood van travels the San Francisco Bay Area with lunch and dinner to go, lobster clambakes, and catering corporate on-site events."
Target
Customers
Corporations
Large corporations
Oracle
Information technology.
Virgin America
Airline.
Damasco
Accountancy and Consulting
Gazillion
Entertainment. Makes online multiplayer games.
Old Navy
Clothing.
Electronic Arts
Entertainment. Makes video games.
Established
Financially successful
Attract top-skilled employees
Private Functions
Special Events
Stonebrae Golf Tournament
Pacific Shores Club
Families
Clam bakes
Parties
Weddings
Employees
Professional
Busy
Disposable Income
Convenient
Taking a break from work
College degree
Have families
Passerby
Disposable Income
Quality food
Experience-seeking
Disposable Income
Tourists
Competition
Other Food Carts
Catering Services
Fast Food
Liquor Stores
To-go restaurants
Lunch buffets
Packed lunches
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