WINNING NOW, WINNING LATER - How Companies Can Succeed in the Short Term While Investing for the Long Term

How Companies Can Win in the Short Term While Investing for the Long Term
Principle #1 – Get real about your business and accounting practices
Principle #2 – Invest in the future, but not excessively
Principle #3 – Grow your business, but keep your fixed costs constant
To achieve strong short-term and long-term results at the same time, you first have to learn to think about your business in a more rigorous and demanding way. You learn how to do two conflicting things at the same time by injecting honesty and transparency into your financial controls. To have real conversations about your future, you have to address the elephants in the room, look squarely at how you can improve your processes, and end any cultural wars which are holding you back.
To grow, you're going to need to attract and retain great leaders – but not too many. You can then make investment decisions which will ensure your future growth and expansion. The best way to fund these is by keeping your fixed costs constant while you grow your company. That will dramatically improve your ability to perform over the short- and long-term. Go big on growth.
It's vital that you retain both a short-term and a long-term approach in the challenging times which will inevitably arise in the years ahead. If you can think differently, and keep investing for the future, you can achieve explosive performance once things get back to normal. Your aim should be to help your team and your organization outperform over all time horizons.