A mind map book summary for "The Catalyst: How to Change Anyone's Mind"
About this book:
The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
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Outline
THE CATALYST How to Change Anyone's Mind
Roadblock #1 – Reactance
Most people when pushed just automatically push back. They have an inbuilt anti persuasion protection radar which kicks in whenever someone is trying to persuade them to do something. To lower this barrier, find a workable way to help people persuade themselves instead. If you can make them think this is their idea, they will act.
Roadblock #2 – Endowment
Many people live by the creed: "If it ain't broke, don't fix it". To ease and ideally eliminate this roadblock, highlight how inaction is not as costless as it seems at first glance. Get people to see that not acting is in fact costing them, and you can release the handbrake.
Roadblock #3 – Distance
The further away the person trying to persuade is, the less inclined people feel to make changes. You have to make information relevant and within the person's zone of acceptance before they will take any notice. Do that and you can become a catalyst for change.
Roadblock #4 – Uncertainty
Change pretty much always introduces uncertainty. Catalysts overcome this by making the new things easier to try so people experience things for themselves. Letting people take a no-risk test drive is often essential to becoming an effective catalyst.
Roadblock #5 – Corroboration
The more people you can get to provide corroborating evidence, the more likely it becomes someone will choose to join their ranks. Catalysts have a knack for providing persuasive reinforcement based on corroboration.
Acting as a catalyst
An effective catalyst will understand both the underlying science of each roadblock and the principles which can be used to mitigate each of those roadblocks. Pure and simple catalysts REDUCE roadblocks, thereby helping people change their minds, and incite action. Thinking and then acting as a catalyst who specializes in finding the handbrake and releasing it is a great way to operate.
THE CATALYST - How to Change Anyone's Mind
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THE CATALYST How to Change Anyone's Mind
Roadblock #1 – Reactance
Most people when pushed just automatically push back. They have an inbuilt anti persuasion protection radar which kicks in whenever someone is trying to persuade them to do something. To lower this barrier, find a workable way to help people persuade themselves instead. If you can make them think this is their idea, they will act.
Roadblock #2 – Endowment
Many people live by the creed: "If it ain't broke, don't fix it". To ease and ideally eliminate this roadblock, highlight how inaction is not as costless as it seems at first glance. Get people to see that not acting is in fact costing them, and you can release the handbrake.
Roadblock #3 – Distance
The further away the person trying to persuade is, the less inclined people feel to make changes. You have to make information relevant and within the person's zone of acceptance before they will take any notice. Do that and you can become a catalyst for change.
Roadblock #4 – Uncertainty
Change pretty much always introduces uncertainty. Catalysts overcome this by making the new things easier to try so people experience things for themselves. Letting people take a no-risk test drive is often essential to becoming an effective catalyst.
Roadblock #5 – Corroboration
The more people you can get to provide corroborating evidence, the more likely it becomes someone will choose to join their ranks. Catalysts have a knack for providing persuasive reinforcement based on corroboration.
Acting as a catalyst
An effective catalyst will understand both the underlying science of each roadblock and the principles which can be used to mitigate each of those roadblocks. Pure and simple catalysts REDUCE roadblocks, thereby helping people change their minds, and incite action. Thinking and then acting as a catalyst who specializes in finding the handbrake and releasing it is a great way to operate.
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This work was published by EdrawMind user Second Hand Poet and does not represent the position of Edraw Software.
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THE CATALYST How to Change Anyone's Mind
Roadblock #1 – Reactance
