Current State Current State
Alert bar
Rail Alert
Link to notice that the code of conduct is
being strictly enforced
"<Date> Service Alert"
Link to notice that the code of conduct is
being strictly enforced
looks like a different link, same useless page
Bus Alert
page that just says "no alerts"
"<Date> Service Alert"
page that just says "no alerts"
sign up for alerts CTA
Info about Single tracking and renovations
some dead links
Other news
buckhead bridge
new station video
LOVE These!! Love how you get MARTA employees to take
us on the tours. I would love to learn more about the MARTA
employees so I can greet them by name in the stations I
MyCommute module
Goes to trip planner
MARTA Highlights module
Click here for Bus Schedule information... MORE
Click here for Rail Schedule information... MORE
Click here for Mobility information... MORE
Click here to see MARTA Videos...
(KPIs) Click here to see MARTA's Performance...
Click here for MARTA mobile apps!...
More highlights
Do not need to say "click here"
Quicklinks module
MARTA Transformation Initiative
MTI home
PDF roadmap from KPMG
Video that cannot play
contact info for questions
The Process
content blurb
content blurb
Gantt charts
Braves Shuttle
Careers at Marta
MARTA planning
list of all elevators
having status and direction the same is
Fares and Discounts
Place Breeze Card Order now
Single Tracking
same page from carousel
Vendor Opportunites
Ride with Respect
Board of Directors
Contact Us
MARTA police
Partner Transit Systems
Public Meetings
MARTA sustainability
Hours of Operation
News and Updates Module
Marta See Say App (only link)
All Updates >>
Sidebar image-based "promotions"
Take a Tour with Warren Myles
Rotating Image Based CTAs
Click here to check Breeze Card balance
Bus Real Time Data no available (learn more!)
Promo to take MARTA to Arts Center for BBT open
Alert for "No single tracking for the 5th and 6th"
Empire Nav
links to homepage
search page
options to search (droplist)
Searched the site for "Midtown", just
got "loading..." results never loaded!
boolean operators
Adding filter
default state shows an error
Add filter for
created before/after
modified before
modified after
File size
Searched the site for "Midtown", just
got "loading..." results never loaded!
(search works from search bar, but not search page)
Mobile site
See mobile site node
Text only site
Very cool! Great for accessibility and
probably SEO
Contact us
list of contact numbers and emails
General Contact Form CTA
How often do you ride MARTA?
Overall, how would you rate your
experience using the MARTA web site?
Would love stats on this!
Subject droplist
there is a "website related"...would
love to see all of these messages!
free text
AGH! Just a long list of links with no chunking
(additional tertiary pages)
Links to social media
(see social media node)
Main Nav
Using MARTA (main nav link)
left rail copy of subnav
In this Section links some choice links
pulled out with icons and brief
Contact module
Hours for calling
but no number!
Email address
Testimonial carousel
also in an image, bad for SEO!
Quick links
repeat of some links from main nav
System Updates
News and Events Main page
Breeze Cards
Office of Diversity and Equal
Opportunity (About Marta Section)
Hours of Operation
text content of hours
Could use a graphic representation of hours
Ride with Respect
Nice "pinnable" graphics
Link to downloadable pamphlets and
legal brochures in Spanish and
Link to code of conduct
PDF that opens in same tab
long list of rules about riding MARTA
List of links of MARTA CEO interviews
about Ride with Respect Campaign
Ride with Respect radio spot
Opens audio in same tab
List of Ride with Respect TV promos with
needs plug in "Flip4Mac"?
Never heard of this plug in, dont want to download
Text content
pasted in press release for Ride with Respect
Not really any context around what the Ride
with Respect campaign is, where it's coming
Looks like it's actually filed under
"About MARTA > press releases"
How to ride MARTA
Subnav that opens up on left rail
Breeze Cards
Future Alert! Breeze card will be able to
be used with partner systems!
Info page, mostly content
Check Balance CTA
Under Using Marta > How to Ride
Marta...very deep IA
Airport Station Helper page
Diagram of Station (could be useful for all stations!)
Hours, again!
Commuter Calculator
Links in content area
Hours of operation
jump link to text of Hours of Operation
If you update the hours, you will have to manually change in all
places. Better to have hours live in one place, or in one
Module, and update once
Bicycles on MARTA
jump link to content
No "Back to top" links
A rookie's guide to MARTA
jump link to content
downloadable PDF
opens in same tab
Brochure not 8.5x11 for at home printing
Service Animals
Jump link to link to download PDFs (page 1, page 2)
Pet's on MARTA
jump link to content
a few lines about bringing pets on
MARTA and that it's allowed
Top 5 MARTA stations to Park and Ride
opens "examiner" article in same
tab...which then opens up a video ad
Good content though! We need to bring in more content
that encourages people to ride MARTA to key spots. How to
ease people into riding MARTA by doing some beginner
Walking to Phipps Arena from Five Points
Navigating the Five Points Train Station
Tips for Riding MARTA to/from the Airport
Using Marta Quick links right rail
Parking Information
Content on Parking: prices and locations
List of stations, table of parking info
link to station page
MyCommute Trip Planner
1 to and from interface
general UI issues
Search results before you see results
popular locations droplist causes page refresh
recognition of location "Airport" was
not recognized
2 select from list of trips
3 View details
map broken
content about how the website is
accessible (great!)
Content about requesting materials in
different formats
content about contacting FTA
Content about contacting MARTA for
No content on Accessibility of stations, buses, etc
MARTA mobility
Here is the content on Accessibility of system! Many will not
think to click on "Mobility" for accessibility. MARTA gives us
all Mobility!
Actually, this is not on the accessibility of
the normal system. This is on a special
Must call to make reservation. Does it makes sense
to have an online appointment scheduler? Or an
MARTA mobility guide
content about priority seating on buses and trains
Tons of FAQs and jump links
MARTA mobility web
Login required! What is this?
MARTA mobility web text version
does not load?
Elderly & Disabled Access Advisory
Committee (EDAAC)
content on the group
(downloads doc)
Meeting Minutes
MARTA mobility forms
Download forms
download instructions for filling out form
Better if just an online form!
Travel training program
For disabled folks looking to start using MARTA
just content with contact info to sign up
for the free program
Safety on MARTA
broken video content
Bullets of safety tips, sectioned off
MORE link
new page with more bullets! Why not
all content on one page?
Nothing on See Say app!
Kid Safety on MARTA
Transit Explorers! Really awesome,
needs updating
Games, coloring books, stories
Visiting Atlanta
Links to
Airport page
Braves shuttle page
Hotel listing page
list of hotels with links to stations
Big table with a list of destinations and
which station or bus line services that
Stations and buses are not clickable
Regional Transit
Just links to all the other providers,
those in footer, and
Would be great to create a
consolidated map of all transit options
Map of System as navigation of website shows connection
points, mindmap style expands and collapses THOSE
list of Questions and answers..but some
are more "Why MARTA?" and less
sidebar graphic "MARTA supports
education" leads to "not found" page
1. How do I ride MARTA?
2. When does MARTA operate?
3. How can I use MARTA to/from the Airport?
4. How does a Day Pass work?
5. Is MARTA accessible for disabled riders?
6a. How does MARTA Help Atlanta? (The Economy)
6b. How does MARTA Help Atlanta? (The
7. What is the process to request a Bus
8. Does MARTA offer a discount for group
9. Can I purchase Breeze Cards in advance?
MARTA app station
Whoa! New website for "developer
resources" but im not a developer!
Links to app store for MARTA apps
Recommended 3rd party apps
Schedule and Maps
Schedule and Maps main
Just modules linking to subnav
Bus Routes and Schedules
Bus hours again
Select by
route name
lists names A-Z
Big picture map graphic, show where it is in ATL
Weekday schedule
Saturday Schedule
Sunday Schedule
Holiday Schedule
Points of Interest
list of stuff on the route
Text only scedule
Trip Planner
just links to MyCommute
Online Street Map
PDF street map
route number
lists by number
connecting station
groups by station
Rail Routes and Schedules
MARTA Alert! MARTA Will be running a modified
schedules on July 4th. Please click here to view rail
Still up on July 5th
Why not on homepage!?
Links to list of rail lines opens PDF of rail schedule
"After 9pm the Red Line only operates between North
Springs and Lindbergh. Simply transfer at Lindbergh
Station to continue your trip."
Click on Map to choose station
Station Information (default
in image
Map with station highlighted
Photo Gallery of station
List of points of interest
Did you know fun fact
Parking info
Zipcar info
Bikerack info
link to more info about biking on marta
Links to How to ride marta #bikes
RideStores are located at Airport and
fivepoints stations
Station Schedule
line information
links to Redline page
not really a tertiary nav, more of a cross
link, but looks like a nav for the station
View by station name
View by travel time
should be a combined view
Line overview
Average time to five points from other stations
train frequency
table of northbound
table of southbound
Local Maps
embedded google map of area
Connecting bus routes
loads all bus routes, grouped by
station, jump links down
Walking tours of the
neighborhoods/surrounding area
Side bar
Next 3 scheduled train trips
select station from droplist
table of next 3 trains scheduled for each route
Holiday Schedule
list of holidays
note on what type of service will be offered
"modified Saturday"
no link or info on what this means
Interactive System Map
Overview page for "geographically
accurate" system map
Ways to view the map
Interactive Map viewer
map with zoom in capability
Links to other maps
Close up of central atlanta
closeup of downtown atlanta
5 points bus connections map
Rail Maps
Rail Maps
links to Rail Schedule page (select
station on map)
download printable PDF of rail maps
Regional Map
links to Regional and Partner maps
Regional and Partner Maps
download front
download back
interactive viewer (zoom in)
Fare and Discounts
Fare and Discount Main
repeats a bunch of links
Fares and Passes
difference b/w BreezeCard and Breeze
Fare table
single trip
bulk trips
day passes
Info about Transfers
RideStores and Cashiers
location and hours for all 4 RideStores
What is a RIde Store?
Reduced Fare
contact info
Employer Pass
Content on Why
Who to contact
Discount structure
Links to Local TMA (Transportation
Management Associations)
Partnership form PDF
Employee Survey PDF
Breeze Login partner program
Day Pass
content about the day pass
University Pass
content about Upass
How to apply
participating colleges
Student Pass K-12
Content about student pass
How to apply
Mobility Fare
Fares for MARTA mobility
acceptable ways to pay
News and Events
News and Events Main
repetitive link lists
Media Relations contact info
News and Updates
= "System Updates"
Nothing shows here about the
different schedule for the weekend of
the forth
only update is a link to the See Say App
article page about the see say app and
texting the Marta police option
Press Releases
list of links
article page
really should be a blog reel
MARTA publications
list of PDFs
print brochures
Some good content
should move the breakdown of MARTA
finances to be more accessible and
Link to Archived publications
Link to Sign up for newsletter
should just be email! Too many
required fields.
Photography and Film Policy
content on rules
Downloadable word doc of
photography request form
Contact info for media spokesperson
Calendar of Events
list of events
filterable by
community events
list of events
event page
direction to event
No link to website of event
MARTA visitor pass info
why is this here? seems misplaced
Public hearings and meetings
no results...but there is a whole Nav item for this with a list
of Public hearings doesnt match up with other info on
the site
Most events do not have an event type attached. So
filtering shows no results for all types but Community
Footer is list of a ton of meeting and
convention venues with Direction
Public Meetings and Hearing
announcement of 2015 proposed
budget and link to PDF
should be blog post!
list of Hearings (May 2014)
No minutes or updates about the meeting
Table of discounts for bulk day pass
purchase for conventions
MARTA Highlights
Click here for Bus Schedule information... MORE
bus schedule
Click here for Rail Schedule information... MORE
rail schedule
Click here for Mobility information... MORE
MARTA mobility page
Click here to see MARTA Videos...
LOVE the station tour videos! Great idea
YouTube videos play fine...still have
issue with a plug in for some videos
(KPIs) Click here to see MARTA's Performance...
Really awesome, love the transparency here. Just need a
better graphic display, and maybe even more prominence
on the site for the KPIs you are doing well on or improving on
Summary page
View all KPIS
bigger list
Why not just show the whole list?
KPI Detail page
graph of target and actual over time
would love to see more crosslinking of
KPIs to from other pages across the site
KPI of bus performance should be on
Click here for MARTA mobile apps!...
App station of Developer resources
Click here for MARTA developer
Developer Resources site!
(Faces of Marta) People like you tell you
why MARTA is important to them!
title of section is embedded in image/icon
All testimonials with first and last names
Click here for Braves shuttle information
text content
downloadable PDFs of schedule
Train Control and SCADA system
Should be blog post!
Info about train scheduling
technology upgrades
Click here to View MARTA
sustainability program
link to Earth Day celebration
should be blog post pictures of the event
Content about why MARTA is sustainable
random video links
CNN Heroes vid?
Sustainablity promo?
Nothing to do with MARTA!
Lots of content and bullet points
Pinnable poster images
Needs to be split out into blog posts
Click here to view the MARTA moments
Why is this one on Vimeo?
Learn how MARTA can save you money
Goes to a page about Sustainablity some of the same
content as the other page jump links down to these
link to page about environmental
management system?
link to page of sustainability tips
link to page of sustainablity FAQs
Another link to Learn how MARTA can
save you money
Get Error page
Opens in new tab?
About MARTA main
repetitive links
MARTA's past and future
little content about future
link to More on MARTA's plans for the
Goes to "Planning and Projects" page
History of Marta
MARTA's vision
vision statement
list of objectives
Strategy diagram
Careers and MARTA
Link to iRecruitment
Bullets about jobs at MARTA
Link to FAQs
Downloadable video demos of
IRecruitment site
MARTA Leadership
Blurb about leadership
Blurb about executive management
team with link to learn more
List of Bios
Links to additional department Pages
Bus operations
Rail operations
Blurb about board of directors with link
to learn more
link to meeting schedule
Link to recent meeting agendas
list of PDFs of Agendas
Link to recent meeting minutes
list of PDFs of minutes
Link to recent meeting summaries
list of PDFs
Photo and names of board
MARTA Police
MARTA and your community
Charity Club
transit oriented development
info on what this is
How MARTA is involved
Long list of PDFs profiling every station
for TOD
Green Light
back to sustainability page
Junior Achievement hosting...from 2011
should be a blog post!
Diversity and Equal Opp
list of a TON of links with content on
various bills, laws and initiatives
Architectural / Engineering
Info about contracting to MARTA
contact info
Link to Vendor Opportunities
list of opportunities
Different Page than Vendor
Opportunities Accessed in Nav
Planning and Projects
Expansion Projects
Info about Department of Planning
Info about Office of Transit System
Planning (R&A)
Info about Office of Transit System
Planning (TSP)
link for service planning and scheduling
page with single paragraph
link to special projects and analysis
page with single paragraph
link to Regional planning and
expansion projects
List of projects and links to more info
Info about Office of TOD
Link to transit oriented development page
Info about Internship program!!
This is cool, but misplaced
Contact info
types of internships
downloadable job descriptions
PDF guide to internships
Vendor Opportunities
links to iSupplier portal
download W9
download iSupplier reference info
Link to Current Opportunities
list of opportunities, same as linked
from Architectural / Engineering
PDF How to do Business with MARTA
list of PDF annual reports
Advertising on MARTA
carousel of examples of advertising on
content about various opportunities
contact info
MARTA Partners
grid of logos of local and national
organizations, linking to websites
NOT other transit solutions, expected
Xpress, Beltline, Streetcar
Not sure what these partnerships really mean.
What does it mean to partner with Taste of
Title VI Notice to the public
content about compliance with civil
rights act of 1964
Pension Information
list of PDFs, guessing for employees
Developer Resources
developer site
Employee Portal
link to Employee Email
Link to careers page
Link to Employee self service Application
Search bar
loads search results
Cross device optimization
navigation and findability
brand cohesiveness
usability of core features
plan a trip
manage breezecard
broken links
text in images
broken media elements
confusing copy
Plan your trip
How to Ride MARTA
Advertise with MARTA
Contact Us
Privacy Policy and Disclaimers
Copyright ©2009 MARTA. All Rights Reserved.
Select a Language
Opens site in new tab with google
translate bar open
Main nav is in Images so does not translate
Many section headers are images as
well so these do not translate
Even some Alerts are images!
Images also do not have Alt tags -
impossible to navigate with screen
Bad for SEO too
Partner links
Gwinett County
Peach Pass
Opens in current tab instead of new tab