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Digital Media, Yesterday, Today and Tomorrow Mind Map

Digital Media, Yesterday, Today and Tomorrow
Tomorrow
Mobile Explosion
Pico projectors
Haptic feedback
Tactial interfaces
50% of the world now has a
mobile phone
Qik.com citizen media streams
Kinect Cameras
Real time animation
Low cost motion capture
"Racting"
Neal Stephenson The
Diamond Age
MikuMikuDance Clip
Gaming/Interaction
Cast your avatar in LOST
Universe
Fan fiction
Buffyverse
Firefly Browncoats
Star wars
Racting The Diamond Age
Holo-TV
Known as Star Wars Tech
Demoed Japan 2009
No 3D glasses
Can move head around
NHK Japan 2016
Japan driven by bid for 2022
World Cup football
Not on walls, more like large
book on floor
Future
Real Time Translation
Babelfish earpieces
Flexible screens
Home wall organic LEDs
Cheaper than wall paper?
Contact lenses
Digital lenses can already zoom in
OLEDs need no backlighting
3d Autostereoscopic displays
Yesterday
High barriers to entry
High cost of production
Large teams
Expensive tools
Specialist skills
Small number of
distribution channels
Distribution costs high
Controlled by key media owners
Content structured around
advertising breaks
Fill ins
Recaps
1 hr 35 mins content
Copyrights owned by
distributers not producers
Telling stories
One constant that will
never change
Links
The MsBehaviour Files at the
Big Idea
Diigo Web 2.0 Tools
theg33kshow
The Web is Us/ing Us
Drive, Daniel Pink
Kevin Smith on film and
podcasting
Helen Baxter
MD Mohawk Media
Creative
Animation
Strategy
Training
Tech Commentator, BBC
UK, The Big Idea, Virtual
World, Radio NZ
Producer, the g33k show
Alt TV, 2008
Free to air, SKY& Stream
Half hour animated show
Produced by two people
Kiwi FM, Ustream.TV, You
Tube 2009 2011
Radio Wammo on Kiwi FM
Podular approach
Multichannel
Live an ondemand
Skype to radio, netcast, podcast
Today
Creation
Not making TV, Video, Film
Digital Media Content
Three Screens
Quick Dip
Mobile
Phones / PDAs / Netbooks
Lean forward
Interactive
Media / Games Machine
Lean back
Watch
Home Theatre& TV Systems
Changing consumption
Home, work, on the move
New Pathways to Publishing
Live Events& Streaming
Ustream.tv
qik.com
Livestream
Plummeting Production Costs
"People watch stories not
pictures"
Lower barriers to entry
All starts with sound
Decent mike + pop shield
Buy Wireless radio mikes
Jawbone noise cancelling
microphones
Bricolage
Do what you can with the
tools and resources you
have
Skype audio interview: Greg Broadmore, Weta Workshop
+ Animation = Dr
Grordbort interview (2:30)
Crowdfunding
Kickstarter.com
Indiegogo.com
Crossposting
Tube Mogul
Pixelpipe
Posterous
Budgets slashed
Need for multi-tasking teams
Specialists not longer enough
Integrated Newsrooms
TV, radio and online
All TV3 journos, now editors
and camera/sound ops in the
field
"must have enough understanding about
other aspects of the business to have an
intelligent conversation" Jason Paris, CEO,
TV3
Contracters& Freelancers
WETA/Film model
Self employed individuals
Temporary teams built for
projects
Remote / Distributed Teams
Cloud based PM tools essential
Mobile Networks
Team Work PM
Basecamp
Google docs
Journalism
Wikis v Blogs
Wikileaks
Collborative reporting
Crowdsourcing
Fact checking
Participatory Media
Verified online Identity
Social Media Curation
Storify
Keepstream
Curatedby
Citizen media
images, video, audio from phones
Can change political regime
Egyptian revolution driven by
young women using mobile
phones
Business
Business models lag behind tech
Slow pace of change
Slow adaptation has led to piracy
"make it easy to
get content
legitimately" Tom
Cotter, TVNZ
Embed sponsorship or product
placement
More effective than pre-rolls
or overlays
Create once sell many times
In many formats
Convergence at the backend
PC, OS, Android& TV
Consumption
The container is dead long
live content Tom Cotter,
TVNZ
Set your content free
Go where the eyeballs are
Critical factors
Choice
Multiple channels
Convenience
Multiple devices
Control
IpTV
VOD
Content/Context
Home, mobile, work
Consumers
Value for money
Creative Commons
Some Rights Reserved
Retain copyright
Explicit permission to use
and re-use your content
Remixable Media
Reach new audiences
Build a fan base
e.g. BY-NC-SA
By-Attribution
NC-Non Commercial
SA-Share Alike
Use same license for
republishing reworks
Skills& Attributes
Need Shared Terms of Reference
Learning how to learn
Adaptive thinking
Fluid Intelligence
Hire for attitude, train for skills
Powersearching
Auto-didacts
Social networks
Knowledge Trading
Self publishing
Purpose, tone, voice, content
Technophilia
Flexibility
Brand of One
Social Media Savvy
Strategy
Skills
Monitor, identify and react
to feedback and
conversations
Hashtags
#eqnz
search.twitter.com
Business Skills
Professional Practice
Freelancers& contracters
Presentation
Prezi.com
Xero.com
Invoices, accounts
Selling
Stories
Ideas
Published by Helen Baxter, Mohawk Media, NZ under a
Creative Commons, Attribution-Noncommercial-Share Alike
(BY-NC-SA) License. You can share, remix and republish
this work for non commercial use, as long as you give
attribution and publish using the same CC license.
13
vip Captain O Captain
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