The husband opens the cupboard door. Then, objectsstarted flying towards him. In the end, he realisedthe M&M cartoon characters were the ones throwingthem.
What effect does thedemand have on viewers?
Demand involves theviewers and appeals tothem.
Effectiveness
Does the advertisement make you want to buy the product? Why?
Yes. The M&M cartoon characters throw all theobjects which are inside the cupboard. This is toproof that the objects are not worth eating but theyare.
Content
What other details are important inthe scene? What are their functionand effect?
The bowl which thehusband carries. The titleof the advertisement is'Get In The Bowl' so thereshould be bowl in theadvertisement.
What is the message ofthe advertisement?
'Bring them all home'
Is it telling you a story?
Yes
Technical aspects?
Is the shot wide or long? A close up?
It is a wide shot but when it comes tothe M&M cartoon characters, it is aclose up.
How is the frame lit?
Natural light
What camera angles areused here?
Camera is level throughout, creating impression of equality.
Is the camera acting as the eyes of the audience?
Yes. It acts as the eyes of the audience, maintaining "eyecontact" with the subject and therefore creating engagement.