Business in a Box

Business in a Box
Marketing Funnels
BONUS DAY Marketing Funnels
Complete the 300 Point Integration Checklist
Build Channel Specific Marketing Funnels
Email Funnel
SMS Funnel
IVR Funnel
Email Funnel
Craigslist Funnel
Zillow Funnel
Trulia Funnel
Facebook Ads
Funnel
Promoted Posts Ad
Page Likes Ad
Website Traffic Ad
Landing Page Funnel
Video landing Page Funnel
IDX Funnel
Mobile Agent
Day 30 Mobile Agent
Grab the Presentation Templates Here!
Pre-Listing Presentation
Listing Presentation
Buyer Presentation
Convert Presentations into Videos
Add Logo Intro
www.Fiverr.com
Add Custom Animation Slides from Video FX
www.RossHair.com/VideoFX
Use REMCamp Graphics Library
Mobile Marketing
Day 29 Mobile Marketing
Open a Document Storage Account
Google Drive
https://drive.google.com
www.DropBox.com
www.Evernote.com
www.iCloud.com
Get a Document Scanner
Fujitsu Scan Snap
iPhone Genius Scan
Get an Electronic Signature
www.Docusign.com
www.Dotloop.com
www.Cartavi.com
Use Free Google Tools
Google Drive
https://drive.google.com
www.Gmail.com
Google Calendar
https://google.com/calendar
Voice
https://google.com/voice
Video Marketing
Day 24 Video Marketing Plan
Grab the Video Studio Checklist Here!
Equipment
Camera
iPhone
Lighting
Audio
Background
Software
Editing
iMovie
Non Live Filming
Camtasia
Video Maker FX
www.RossHair.com/VideoFX
Accessories
Video Equipment Providers
Amazon
HDHat.com
Day 25 DIY Video Studio
Grab Your Video for Real Estate Guide Here!
Grab Your Video Content Calendar Here!
Grab Your Video Storyboard Here!
Create a Content Calendar
Create a Video Storyboard
Shoot Video
iPhone
Edit Video
Add Photos and Slides
Add Music
Add Logo Intro
www.Fiverr.com
www.RossHair.com/VideoFX
Day 26 Shoot Videos
10 Step Optimization Plan
Set Up Your YouTube Channel
Untitled
Day 27 Optimize Your Videos
Open a You Tube Account
Open a Facebook Account
Open a Vine Account
Upload Video
Add Video SEO
Add Overlays and Calls to Action
Syndicate Video Posting
www.TubeMogul.com
www.Onlywire.com
Day 28 Publish and Promote Video
Grab Your Mobile for Real Estate Guide Here!
Open an IVR Account
Get a Tool Free Number
Equipment
Apps
Accessories
Mobile Ad Platforms
Trulia
Zillow
Facebook
SMS
CallLoop
Advertising
Day 19 Create Ad Campaign
Ad Platforms
Zillow Ads
Trulia Ads
Craigslist
Facebook Ads
Research Traffic
Create Ads
Banner
Text
Image Ad
Day 20 Advertise on Facebook
Grab Your Facebook Ads Guide Here
Set Up a Facebook Ads Account
Upload Custom Audiences
Email Lists
Phone Lists
Facebook ID Lists
Create Landing Page Tab
Free Report Tab
Add Email Capture to Tab
Promote a Post
Run an Ad Campaign targeted at your local market
Use the Power Editor
Upload Your Email Lists
Use Demographics Tool
Day 21 Advertise on Craigslist
Grab Your Craigslist for Real Estate Guide Here!
Set Up a Craigslist Account
Research Competitor Ads
Copy and Customize Competitor Ads
Integrate with an IVR System
Run Craigslist Ads
Run Buyer ad
Run Seller
Ad
Run Investor Ad
Run Foreclosure Ad
Day 22 Advertise on Zillow
Grab Your Zillow for Real Estate Guide Here!
Set Up a Zillow Account
Check for availability in your area
www.RossHair.com/zillow
Use the free Zillow Marketing Tools
Claim Your Listings
Create a Zillow Ad
Day 23 Advertise on Trulia
Grab Your Trulia for Real Estate Guide Here!
Set Up a Trulia Account
Check for availability in your area
Use the free Trulia Marketing Tools
Focus on Mobile Ads
Create a Trulia Mobile Ad
Social Media Marketing
Day 16 Get Social
Get Your Social Media Content Plan Here
Sign Up for a Social Media Dashboard
HootSuite
www.hootsuite.com
Sprout Social
www.sproutsocial.com
Set Up Social Media Accounts
Facebook
Add a Personal Account
Set Up Your Business Page
Tabs
LinkedIn
Add Personal Profile
Add Business Page
Google Plus
Join Google Plus
Create a Business Page
Next Door
Join Next Door
Instagram
Create Personal Instagram Account
Pinterest
Create Personal Pinterest Account
Twitter
Add Personal Twitter Account
Sign Up for Niche Real Estate Networks
www.Houzz.com
www.BiggerPockets.com
Back Link to Blog and Website
Add Social Plugins
Day 17 Set Up a Local Facebook Page
Set Up a Page for Your Business
Timeline Photo
User Photo
Tabs
10 Best Things Report
Add IDX
Add Local Deals
Providers
Heyo
www.heyo.com
Lead Pages
www.rosshair.com/squeeze
Set up a Page for your Local area
Get a Username for Your Pages
Try and tie it to your blog name
Create a List of Local Photographers
Post Local Photos to your Page
Link Your Page Back to Your Blog
Create a Tab to Download the 10 Best Things Report
Invite Facebook Friends
Day 18 Set Up a Local Facebook Group
Set Up a Local Group
Make it a Community Forum
Add Terms of Use
Add Initial Content
Moderate, Moderate, Moderate
Add a moderator
Add Facebook Friends
Local Marketing
Day 15 Go Local
Add Websites to Local Directories
Google Maps
Search Engines
Google Local
https://support.google.com/business/answer/2911778?hl=en
Yahoo Local
https://local.yahoo.com
Bing Local
www.BingPlaces.com
www.Yelp.com
www.InsiderPages.com
www.Kudzu.com
www.DexKnows.com
Local.com
www.nsphere.net
MojoPages.com
www.Manta.com
www.CitySearch.com
www.SuperPages.com
www.YellowPages.com
Email Marketing
Day 14 Set Up Your Email Manager
Add an Email Manager
Constant Contact
www.ConstantContact.com
Mail Chimp
www.MailChimp.com
Outlook is not enough
Import your existing email list
Segment and Tag Your Lists
Add Web Forms
Create First Email
Create First List
Add Auto Responder Series
Websites
Day 7 Website
Company Website
Set Up
Build Your One Company Website
Makeover Your Piece of the Company Website
Photo
Tagline
About
Links
Website Index
Home
Header
Logo
Contact
Social Links
Top Toolbar
Footer
Links
Hyper Local Links
SEO
Legal
Disclaimer
Terms of Use
Real Estate License
Contact
About
Company
Agents
Local Area
IDX Search
Listings
Neighborhoods
Contact
Lead Capture
What's My Home Worth?
Contact Form
Visible Tel #
Social Icons
Reports
Media
Real Estate Report
Foreclosure Report
Things to Do
Neighborhoods
Schools
Graphics
Providers
Day 8 Hyper Local Blog
Grab Your Blogging Manual Here
Grab Your Blog Customization Template Here
Set Up a Hyper Local Blog
Choose from the following Providers
WordPress.org
Select Hosting
www.MediaTemple.net
www.Hostgator.com
Select Theme
www.AgentPress.com
Plugins
Widgets
Email Form
iContact
Infusionsoft
Aweber
www.Placester.com
www.ZillowPress.com
www.REMCamp.net
Customize Blog Theme
Categories
Slideshow
Customize Settings
Name
Tag Line
Permalinks
Customize Pages
About Page
Customize Plugins
Customize Widgets
Add Contact Form
Add Social Media
Customize Graphics
Header
Banners
Ads
Report Covers
10 Best Things
365 Things to Do
Real Estate Market Report
Home Value Report
Neighborhood Report
School Report
Guide Covers
Buyers Guide
Sellers Guide
Calls to Action
Day 9 Add Real Estate Search
IDX Notes
IDX has become a commodity with similar features and
pricing
Movement towards IDX, Theme and Lead Generation systems
Select IDX Provider
Free
www.RealBird.com
Free version with Pro Upgrade
Limited functionality
www.Zillow.com
May be additional MLS charges but IDX is usually free Theme
cost is $10 a month best value
Paid
www.Placester.com
IDX and theme package
$25 a month
www.realgeeks.com
IDX, theme and lead generation package
Kunversion.com
IDX, theme and lead package
IDXBroker.com
$39 to $59 a month
Complete IDX solution for Office with broker and agent
solutions
Just purchased Agent Evolution to add theme integration
www.IDXPro.com
iHouseweb
Complete IDX solution for office and agents
www.dsidxpress.com
Wordpress plugin that works with most themes
$29.95 a month plus $99 set up
Key Features
Registration Gateway
Save Searches / Favorite Homes
Set Up Automated Alerts
CRM
Lead Tracking
Spy on your leads by watching their activity
Lead Distribution
Integrate with 3rd Party CRM
SEO
Don't want iFrame
Single Listing SEO
Facebook Version
Mobile Version
Availability
Check to make sure the IDX Provider is available in your
area
Day 10 Add Lead Capture
Grab the Landing Page Guide Here!
Select Landing Page Provider
www.RossHair.com/squeeze
Generic Landing Pages
Download Generic Landing page images from the Graphics
Library
Customize Landing Pages
Use Graphics Tool
www.RossHair.com/Graphics
Use PowerPoint Hack
Add Web Form to Capture Email
Select Web Form Provider
MailChimp
www.RossHair.com/email
www.ConstantContact.com
www.Aweber.com
Add Document Hosting and Cloud Storage
www.DropBox.com
https://drive.google.com
http://aws.amazon.com
Optimize Email Capture Tools
Enable Comments
Add Contact Form
Require Login for IDX Search
Enable Social Integration
Day 11 Add Content
Grab the Content Calendar Here!
Add 6 Posts
Picture and a Paragraph
Must be easy
Must happen in the course of your daily business
Add About Page
SEO Super Page
Day 13 SEO Optimize for Search
Grab Your SEO Audit Template Here!
Use a Keyword Tool
Google Adwords
www.KeywordSpy.com
UberSuggest.org
FreshKey.com $49
Add SEO Plugin to Blog
Link Internally to Content
Seek External Links
Integrate Social SEO
Assets
Day 5 Graphics
Grab Your Graphics Template Here
Buy Graphics
Stock Images
Fotolia
Hire a Graphic Designer
Fiverr
Create Your Own Graphics
Boxshot King
PowerPoint Method
Create a Graphic Library
Day 6 Domains
Grab the Domain Spreadsheet Here
Create a domain strategy for you and your local area
Use a Keyword Tool
Google Adwords
UberSuggest.org
FreshKey.com $49
Buy Domains
Get Your Own Name
Get Local Area Names
Domain Registrars
GoDaddy
Google for Coupons
Name Cheap
Mask Domains
Day 12 Write Reports
Report List
10 Best Things to do Report
What's My Home Worth Report
Real Estate Report
Neighborhood Report
School Report
Add Report Covers
Host Reports on Document Storage
Add Web Form To Download Report
Add Autoresponder Series
Planning
Day 1 Business Plan
Grab Your Business Plan Here
Strategic Planning
Passion
Policy
Perfection
Pipeline
Pre-eminence
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Business Structure
Business
Business
Structure
What type of business structure
will you use?
Sole Proprietor
No legal structure
No tax or legal separation
Advantages
Simplified admin and accounting
Disadvantages
Subject to Self Employment Tax
Limited Fringe Benefit Write Offs
No Separate Legal Persona Protection
Tax
File Schedule C with Form 1040
LLC
Treated as individual by the IRS for tax purposes
But enjoys corporate shield for legal purposes
Corporation
My Preferred Structure
Advantages
Tax Friendly
Avoid Social Security tax
Disadvantages
Extra Admin and Accounting fee
S Corp
Affiliation
What type of real estate company will you join?
Franchise
Split
Cap rates
Red Flags
Watch Out for Royalties
Commission Split
100%
Desk Fees
Tech Fees
Transaction Fees
Commission Split
80 / 20 is the Norm
Residual
Recruit Agents
Watch Out for Fees
Own Brokerage
Tax
Pass through tax structure like a LLC
Avoid double taxation
Education
CE Credits
Specialize
Become a niche expert
Client Demographics
Know your clients precisely
Read the Client Demographics section in the Marketing
Plan
Product Demographic
Define Your Product Demographic
What's Your Specialization?
Client Type
Sellers
Buyers
Referrals
Housing Type
Single Family
Condo
Resort
Market Type
First Time Buyer
Luxury
2nd Home
Core Values
How you want to be perceived in the market
Your Mission Statement
Write out your mission statement
Your Brand Statement
Write out your brand statement
Your USP
Why clients should work with you and not a competitor
I will buy, sell or rent your home
I will do so quickly and painlessly
I will do so at the best price
Previous Year Business Review
Source of business
Complete the Closed Sale Worksheet
Your Goals
Quarterly
Focus on actions
Top 8 actions
Set Number Targets
Quarterly Revenue
Quarterly Commission
Quarterly Sales Sides
Annual
Focus on numbers
Annual Revenue
Annual Commission
Annual Sales Sides
5 Year
Focus on numbers
Commit to Review
Set review date every quarter
Resources
Hurdle on Business Planning
Trulia Power Agent Business Plan
Day 2 Marketing Plan
Grab your Marketing Plan Here
2013 Marketing Plan Review
3 Key Goals
3 Key Channels
3 Key Trends
3 Key Opportunities
Set Your Budget
Marketing Tools
Marketing Material
Lead Generation
Lead Conversion
Day 3 Technology Plan
Grab your Technology Plan Here
2013 Technology Plan Review
Productivity Tools
Communication Tools
Branding Tools
Marketing Tools
Paperless Tools
Transaction Management Tools
CRM Tools
Video Tools
Mobile Tools
Day 4 Branding Plan
Grab Your Branding Manual Here
2013 Brand Review
Your Brand Perception
Determine how you want your brand to be perceived and
live it
Create a Brand Checklist
Name
Logo
Profiles
Marketing Material
Website
Stationery
Email Signature
Email Header
Yard Sign
Sign Rider
Brochure
Newsletter
Presentations
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