The 26-Week Internet Marketing Plan Blueprint willgive you a step-by-step content production plan tofollow http://www.26weekplan.com/blueprint

Don’t feel you have todo everything by yourself

When you publish content on some article reprintsites it doesn’t matter that it doesn’t have the sametone of voice as your website – the most importantthing is that it’s done

Once you design an e-book template youcan outsource the writing – an then haveenough content to use on article reprint sitesfor a year

Sites like Scribd are thedocument sharing versions ofYouTube

You need to make your content good enough forpeople to want to share it with their friends, andthen seed different sites which will make this morelikely

Position your viral PDF as the start ofyour marketing funnel – ensure peopletake the next step after reading yourPDF

Link bait is content that you publish onsite which is so good that it naturallyencourages lots and lots of links

There are certain styles of posts and postcontent which are more likely to encouragelinks – these are covered in the Blueprint

These are sites which search engineslove because they contain lots oflengthy, unique content

Start by publishing good quality,unique articles with links back to yoursite on HubPages and Squidoo

These can try to target micro keywordniches and increase your search enginefootprint

OptimizePress is a fantastic WordPresstheme for feeder siteshttp://www.26weekplan.com/optimizepress

When you establish your niche feeder sites it’simportant to carefully select your hosts – if you hosteverything on the same server and link between sitesyou might get into trouble with search engines

Although important, feeder sites shouldn’t takeup too much of your time – make sure you havean outsourced content writing and postingstrategy

Apart from SEO, your main purpose of your feedersites is to drive people into the initial stages of yourinternet marketing funnel. Make sure you have agood call-to-action

o In exchange for content, article reprintsites are willing to let you include anauthor bio with links back to your site

o There are hundreds of decent articledirectories, and it would take you agesto submit to each site manually

o Article submission software will automate thisprocess but if you’re going to be using automatedsubmission software, make sure you use the rightsoftware

o The 26-Week Internet Marketing Blueprint showsyou how to submit your articles using the bestautomated submission softwarehttp://www.26weekplan.com/blueprint

As covered in week #21, it’s importantto plan your content ahead of time

Once you get use to it, it’ll becomesecond nature – and extremelyworthwhile

There are thousands ofexperienced, great value contentwriters out there

It’s just a matter of finding them ofsites like Elance and Odesk and settingthem a small initial test project

Spinning articles is a method ofproducing lots of different articles fromthe one seed article

As long as if some caution is used and humans areinvolved in the production of the spun alternativesthen this can be a valuable method of producingunique content for low-to-medium value article reprintsites

At the end of each article, most article directorieswill give the option of including a little bit ofinformation about yourself – and a link back to yoursite

Another great reason to use submission software issome submission software allows you to rotate yourauthor bios, meaning that you can include differentkeyword rich links on different articles

Download the free podcasting andpodcast editing tools mentioned in week#24 of the 26-Week Internet MarketingPlan Blueprinthttp://www.26weekplan.com/blueprint

Take time to learn how to use thesoftware, there’s a small learning curve,but it’s worthwhile getting to know

Ideally you want to use your own voiceon your own podcast to give it a personaltouch

However, if you don’t have the ability ordesire you can find recording talent atsites like Voices.com

If you’re going to be publishing podcast episodes ona regular basis, you need to ensure that you have asoftware publishing system which is as efficient andautomated as possible

WordPress plugins and specialist podcasthosting services will make the publishing ofyour podcast episodes as efficient as possible

Just like different styles of blogposts, there are different styles ofpodcasts

Try asking your existing customerswhat type of content would be mostappreciated

Should your tone beserious, provocatory orhumorous?

Decide on your communications styleand stick to it – your subscribers expectyour to be consistent

Although Google is getting at better atdetermining audio and video content,this technology is still very much in itsinfancy

When you post a transcription of the audio contentwith your podcast episode, search engines will bemuch more likely to rank your posts for appropriatekeywords phrases

Some visitors prefer written content –by providing a written transcription you’llalso be appealing towards these people

You should try to ensure that your podcastepisodes and your feeder video and audiocontent gets distributed to as many places aspossible

You’ll find a full audio & video contentdistribution strategy in the 26-Week InternetMarketing Plan Blueprinthttp://www.26weekplan.com/blueprint

Traffic Geyser is a great video distributionservice http://www.26weekplan.com/trafficgeyser

You also have an opportunity toproduce content and distribute it tomajor web 2.0 sites and blog networks

When you do this it’s important not touse the same content that you publishon your own site

You also need to be knowledgeablewhen it comes to selecting the right linksto use when publishing this content

The more unique your content is, themore likely it is to get published – andremain published

The posts which your submit to web2.0 sites can evolve from the one seedarticle

However, you need to make sure thatsufficiently different versions of yourseed article are submitted to each site

Lots of internet marketers automatetheir spinning insertions, devaluing thevalue of their brand

You need to retain fullcontrol of your spun content

To do this it is essential that there isfull human control over your spuncontent wording

There are certain distributionnetworks which offer the bestvalue

Week #25 of the 26-Week Internet Marketing PlanBlueprint shows you what distribution networks to use andhow to use them http://www.26weekplan.com/blueprint

It’s important to be consistent, butalso not to try to do too much, toosoon

If search engines see your back-linksgrow too quickly they might ‘sandbox’your rankings

Again refer to theblueprint for bestsubmission practice

People bookmark and share webpages when they find them interestingor useful

Search engines crawl these ‘shares’ andbookmarks, and the results of this crawlforms part of the web pages’ overall ranking

There are a few ways that you canencourage your site visitors to bookmarkand share pages on your site

Firstly, focus on the qualityand usefulness of your 'linkbait'

Next, make it as easy as possiblefor your site visitors to share yourcontent

By integrating ‘Tweet This’ and Facebook ‘Like’buttons on each of your pages, you’ll be encouragingvisitors to share your site on 2 of the most possibleonline web page sharing platforms

You don’t have to manually insert bookmark sharingbuttons onto your site if you use WordPress – tryusing a Plugin like the interestingly called SexyBookmarks to automate the insertion of yourbookmarking buttons

StumbleUpon is anotherextremely popular web pagesharing site

However, StumbleUpon also offer an advertisingopportunity which includes your site virality – this isdefinitely worth checking out if you have a decent linkbait page with a call-to-action

There are many bookmarking and socialsharing seeding services which offer toquickly build backlinks and drive socialsharing traffic

However, it’s important to ensure thatyour website is shared in the right places– and in the correct neighborhoods

The 26-Week Internet Marketing Plan Blueprint will help youwith this – and with the specifics of how to implement everyother aspect of the 26-Week Internet Marketing Planhttp://www.26weekplan.com/blueprint

Google trusts links frompopular, old domains

Google actually recommendsyou get links in certaindirectories

Directory links should be built withboth search engines and visitors inmind

Make sure you determine the potentialvalue of getting listed in a directorybefore you try to get your site listed

If you’re going to get someone else todo your directory submissions for youmake sure they know what they’redoing! The Directory Maximizersubmission service is a good dealhttp://www.26weekplan.com/directorymaximizer

The 26-week Internet Marketing Plan Blueprint will showyou where to find niche industry directorieshttp://www.26weekplan.com/blueprint

Don’t submit your websiteto low value, irrelevantdirectories

Be consistent with yoursubmissions

Don’t submit to alldirectories at the sametime

Build personal relationshipswith review site owners

Offer unique reviewcontent for each site

Having an affiliate offer will make itmuch more likely for comparison sitesand review sites to feature you

Research & determinevalue & relevance

Free marketing on Google Maps,especially relevant for mobile webbrowsing

Not as common as GoogleMaps, but definitely stillworthwhile

Again be consistent with yoursubmissions and don’t submit to alldirectories at the same time

Very much at the early adoptor stage atthe moment but depending on yourbusiness may be very important to knowabout

All down to relevant – if you can market to yourniche market at a time when they may consider yourproducts and services this could be extremelyworthwhile

Determine which competitors youneed to keep an eye on overtime

Establish the keywordphrases your competitors areranking for

Benchmark your website performanceagainst your competitors’ websiteperformance

Try the SEOmoz service for free http://www.26weekplan.com/seomoz

Which software to use and how to use it – this isfully covered in the 26-Week Internet MarketingPlan Blueprint http://www.26weekplan.com/blueprint

Ensure that you’retracking the right keywordphrases

Determine the relevant keywordphrases that attract the most traffic andconvert the best

Weigh this up againstease of ranking

How to give yourself thegreatest chance to get the linksyou want

You don’t have to offer a link inexchange for a link – try offeringdifferent incentives

Maybe you can persuade otherwebsites to link to you by giving themreview copies of products?

Don’t spend your time or moneyobtaining links from unrelatedsites

Ensure that your link is in context, andcontains an appropriate keyword rickphrase

One way links are the most effective –consider links for money, products orservices

Links from business networks like the Chamber ofCommerce can be extremely valuable – you cansometimes get a free link if you’re willing to offerfellow members a special discount

Google frown upon link buying as itaffects their organic search enginerankings

However, link buying can have asignificant impact on yourrankings

If you’re going to buy links, make sureyou incorporate other forms of linkbuilding as part of your internet marketingstrategy

Text Link Ads is one of the biggest resellersof text links http://www.26weekplan.com/textlinkads

If you buy a product or service, send a testimonial – andsend it to the marketing department with your websiteaddress. There’s a decent chance that this testimonial willbe published on their website – with a live link back to yoursite

A lot of websites include link pages –try searching for link pages relevant toyour business sector

Use blog & forum posts to enhanceyour reputation as a trusted,knowledgeable industry leader

When you comment in high-traffic blogs andforums and provide interesting, informativecomments, you’ll drive traffic to your site from yourwebsite link

Many forums allow you to include akeyword rich keyword link. Takeadvantage of this opportunity when itarises

The 26-Week Internet Marketing Plan Blueprint showsyou how and where to find the best blogs & forumshttp://www.26weekplan.com/blueprint

Ensure you that when you’re spending your timeadding comments, you’re not wasting your site – youneed to know how to determine the approximateamount of visitors that a blog or forum is likely to get

Make sure you don’t miss out onrelevant blog posts from blogs on whichyou want to be a regular contributor

If you’re not using your natural style,create a persona and stick to thatpersona when writing

Having guest posts published onleading blogs in your industry have thepower to suddenly rocket your standing

When you drive visitors to your sitewho already trust you, you’ll find thatyour conversion rates increasesignificantly

Many blogs which publish guest postsalso allow authors to include keywordrich link to their site

Blogs which accept guest posts will generally only publish yourcontent if it’s high quality and completely unique. Because of this,and because the blogs on which the guest posts appear arealready well thought of by search engines, your guest posts willtend to rank highly in search engine results

Having guest posts published will also raiseyour profile with other industry blog publisherswho read the blogs on which your guest post inpublished

Don’t believe that a blogcan only produce blogposts

A blog can manage yoursite pages as well

Blog Tech Guy can help you get things set uphttp://www.26weekplan.com/blogtechguy

Easy to install andmanage your blog

Reliable, fast and canhandle all of your needs

Host Gator is the one we recommend http://www.26weekplan.com/hostgator

Select a great theme

Think of both users andsearch engines

Can you accomplish your desiredstrategy with existing softwareadd-ons?

Blog directory submissions

Tagging and pinging

Posting frequency and tone

Post content options

Outsourced or in-house?

Reactive to content onother blogs

Original authority

Search engine or readeror combined focus

Automated contentdelivery to where yourreaders want it

Subscription options

Subscriber in control

Automation of contentdeliver to where yourreaders want it

No content delivery costs

Subscribers just receiverelevant content

Use a service like Feedburnerto be aware of subscribernumbers

Build links to your feeds

Bookmark your feeds

Submit your RSS feeds

RSS feed directoriesupdate with your latestposts

Research what yourcompetitors are doing

Think of why people wouldwant to ‘Like’ your page

Corporate / Informal –whatever your tone, beconsistent

Corporate speak on Twitterdoesn’t tend to work

Much more likely to attractreaders

Make your content so good thatpeople what to share it with theirfriends

Make your content easyfor people to share

Social proof – show that otherpeople are already sharing yourcontent

Replicate traditionalface-to-face networking

LinkedIn can beparticularly good for this

Manage your social mediainteraction efficiently

Use multiple networkaccess tools

Automate your blog postdistribution

Automate your contentpublishing on other sites

Build more links back toyour site

Help search engines and users todiscover all of your online profiles andlink them together

Help people to find yourTwitter profile

Find other people youmight want to network with

Create positive, accurate profiles aboutyou that people will see when they searchfor your name in Google

Pick up relevantconversations as soon as theyare started

Build a trusted user ID onforums

Don’t let negative or untrue webpages appear in the first page ofsearch engines for searches ofyour brand

Improve your socialmedia managementefficiency

Decrease the likelihood ofmissing out on brandmentions

Be aware of the thin line whenautomated posting becomesspamming

Use Google Alerts and other socialmedia alert tools to get brand mentionsemailed to you as soon as they appearin blogs and forums

Be strategic and reactive to moreeffectively managing your onlinereputation

Not self-promotion –informative and relevant

Augment current storiesin the press

Don’t include superfluouscontent

Include a reason for people tovisit your website for moreinformation

Include an http version ofyour domain

How to structure your release

What day and time tosubmit your release on

Whether or not you shouldbe writing your own pressreleases

Release through E Releases http://www.26weekplan.com/ereleases-distribution

Release through PR Web http://www.26weekplan.com/prweb

Where your release isbeing published

How to measure the success ofdifferent press release distributionservices

Start with long-tail buyerskeyword phrases to relevantpages

No lengthy time period beforeappearing on the first page of Googlesearch results

The biggest source ofPPC traffic

Subscribe to the free course “5 Days to success with Google AdWords”http://www.26weekplan.com/perrymarshall

Steal target keywords andad-copy ideas from yourcompetitors

Always try to improveyour ad conversion rates

You might be able to afford topay a little more for a lot moretraffic

Significantly improve your‘stickability’ and conversionrates

Reduces your PPC ad costby increasing your qualityscore

Start by targeting veryspecific products andservices

The easiest way to lose money on PPCis to drive traffic from broad industryterms to your home page

Review competitor’s websites

Analyze their productsand services

Measure their online popularity

Visit Compete to anayze your competitorshttp://www.26weekplan.com/compete

Domain squatting

Social network ID squatting

Differentiation comparedwith competitors

Untapped opportunities /niche markets

Ultimate goal for eachwebsite visitor

Do you want to sell from thewebsite or capture prospectivecustomer data?

Design your siteaccording to your targetmarket

Try to carry out some customerresearch before finalizing your sitedesign

Can new visitors quicklyfind what they want?

What software can you integrate withyour website to help to automate yourbusiness model?

Long-term, competitivekeyword phrases

Idealistic, not essentialobjective

Medium term objective

Helps search enginesdetermine site contentrelevance

Short term objective

High conversion rate keywords

Keywords yourcompetitors are missing

Just 3 visitors per day =over 1000 visitors peryear

Piggybacking on existingresearch

Take advantage ofcompetitor brand searches

Related phrases thatdon’t contain the samewords

Help search enginesdetermine the relevance ofpages

Ensure the consistency ofyour rankings

Check the ranking ofyour competitors

Use Market Samurai to research thecompetition, identify and track keywordshttp://www.26weekplan.com/ms

Speed

Reliability

Bandwidth

Physical location

We recommend Host Gator http://www.26weekplan.com/hostgator

Easy to use and update

Integrates well with otheraspects of your website

Industry leading

Appropriate coloring etc

Make sure you have a look at what 99Designscan offer http://www.26weekplan.com/99designs

For search engines

For users

We like using the Thesis WordPress theme http://www.26weekplan.com/thesis

Can you update / improveyour website easily?

Blog Tech Guy provides reliable, value-for-moneysupporthttp://www.26weekplan.com/blogtechguy

Title

Header

Content

Linking

On-site search engine optimization is coveredin much greater depth in the 26-Week InternetMarketing Plan Blueprinthttp://www.26weekplan.com/blueprint

Pages not being crawled

Pages not being indexed

Remove your reliance on3rd party traffic referrers

Own your own list, unlikewith Facebook page ‘Likes’etc

Double opt-in?

Third party software integration

We use and recommend Aweber http://www.26weekplan.com/aweber

Focus on maximizingconversion rates

A free eBook with a professional eBook coverfrom Killer Covers will help your opt-in rateshttp://www.26weekplan.com/killercovers

Different opt-in incentives

Pop-up windows

‘Squeeze’ pages

Be consistent with youremailing frequency

Be consistent with yourtone and message

Survey your list with Survey Gizmo toimprove trust and get new product ideashttp://www.26weekplan.com/surveygizmo

CRM systems

Sales sequences

Recommend existingproducts an services

Consider partnering with3rd parties

Brainstorm other optionsand test them

Pick different headings,colors and call to actions

43 Split Tests will give you lots of ideas http://www.26weekplan.com/43splittests

Test one page or advertagainst the other

Test elements fromwithin on page or advert

See where visitors spend mostof their time while on your site

Clicktale will help you to keep visitorsengaged in page contenthttp://www.26weekplan.com/clicktale

See what links are most popular

See what paths visitorstake prior to making apurchase

Countries

Regions

Cities

Links

Search engines

Keywords

What pages they land on

Which links they navigatethrough

What pages they exit on

How long they spend oneach page

Which pages they view

Can you forge better linkswith those top referringresources?

Can you increase thevolume of traffic from thoseresources?

Read the 26-Week Internet Marketing PlanBlueprint to find out more about visitortracking: http://www.26weekplan.com/blueprint