Non Obvious Megatrends - How to See What Others Miss and Predict the Future

NON OBVIOUS MEGATRENDS
How to See What Others Miss and Predict the Future
THE BENEFITS OF NON-OBVIOUS THINKING
TREND #6 – ATTENTION WEALTH
TREND #7 – PURPOSEFUL PROFIT
TREND #8 – DATA ABUNDANCE
TREND #1 – AMPLIFIED IDENTITIES
TREND #2 – UNGENDERING
TREND #3 – INSTANT KNOWLEDGE
TREND #4 – REVIVALISM
TREND #5 – HUMAN TOUCH
TREND #9 – PROTECTIVE TECH
TREND #10 – FLUX COMMERCE
Non-obvious thinkers have a growth mindset and see what others miss.
People will carefully cultivate how they are perceived online and offline.
Traditional gender divisions and labels will be replaced by fluid identities.
People will consume bite-sized knowledge on-demand but ignore wisdom.
People will seek out nostalgic experiences which remind of trustworthy times.
Authentic and "imperfect" experiences delivered by humans will be highly valued.
Attention is highly valued, and people will trust those who communicate authentically.
Making a profit is fine, but customers will take a stand on putting purpose before profits.
The more data that gets generated, the bigger the question becomes about who owns it.
People will come to understand the trade-offs between predictive technology and privacy.
Consumers are becoming more agnostic about how anything gets bought and sold.
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