"Cell-phone tracking won't just save you

money-it could save your favorite store from

having to close it's doors forever." (JoshuaPeters" 23)

It can make searching and buying productseasier:

“Whenever something mysterious happenswe ask: ‘Why can’t we hit rewind? Why can’twe go to the database?'” (“The Pros andCons of a Surveillance Society”52)

Stores and have a better understanding ofwhat you want:

Ever Googled “what causes zits” andsuddenly started seeing ads for pimplecream on every website you visit? It’s notmagic. It’s online tracking.” (“Joshua Peters”23)

Make deals just for you so you can by the

product:

“They can even offer customers

bargains…...Remember those Nike Free

Runs you drooled over but couldn’t afford?

What if you could have gotten a text with a

coupon for 20 percent off before you even

left the store?” ("Joshua Peters 23)