Real Estate Office of the Future Part II for The Technology Savvy Agent

Real Estate Office of the Future Part II for The Technology Savvy Agent
Target Agent
High Tech
Social Media Adept
Facebook
LinkedIn
Twitter
Believe Social Media will take marketshare from Word of Mouth
About Online Marketing
Markets on Multiple Sites
http://www.craigslist.org/
http://www.realtor.com/
http://www.trulia.com/
http://www.zillow.com/
http://www.frontdoor.com/
http://maps.google.com/help/maps/realestate/data_provider_faq.html
http://hotpads.com/
Facebook Fan Pages
Is Taking Marketshare from Traditional Agent / Teams
Is All About Collaboration
REBarCamps
Meetups
Doesn't need a Physical Office
Has the Tech Tools Necessary to Compete
Has his/her Laptop and can operate from anywhere
Understands where the market is going and wants to arrive their
before the masses
http://en.wikipedia.org/wiki/Diffusion_of_innovations
Is a Student of the Business
Continually Reading
Visiting Competitive Websites
Regularly Reading ActiveRain
Listening to targeted Twitter Streams
Networking with Likeminded Agents
Is Continually Working on Improving
Studies Sales to
Understand the Motivation of Clients
To Help them Get Over any Hurdles in their Own mind as it relates
to Buying and Selling
Speed of Implementation
http://www.youtube.com/watch?v=9C488d_tCrc
http://officeofthefuture.exprealty.net/
Trends
Environmental
Sustainability
Carbon Footprint
http://www.terrapass.com/
http://carbonneutral.com/
Recycle / Reuse
Paperless
Bricks and Mortar
Declining Value Environment
Traditional Office Costs tend to be higher then Office Output
Benefits
Technology Trends
Cloud Based
Mobile Office
iPhones and Android
Education Trends
Formal vs Informal Learning
http://www.flickr.com/photos/maisonbisson/157410289/sizes/l/
E-Learning
http://en.wikipedia.org/wiki/E-learning
http://www.ed.gov/rschstat/eval/tech/evidence-based-practices/finalreport.pdf
Commission Splits
E-Agents Demand a Higher Commission Split
Why?
They Don't Need the Physical Office Space
They Tend to do their own Online Lead Generation
They tend to know more then their broker about current tech trends
They Ask the Question: What does my office provide that's
worth $X?
Profit / Residuals / Revenue Sharing
Fastest Growing Companies in the last 10 years share with their
agents
How Buyer's Found the Home They Purchased
36% Agent
36% Internet
12% Yard Signs
6% Someone they knew
5% Home Builders
2% Print
How Properties are Marketed
Print Accounts for less then 2% of Sales
Introduction
About
Glenn Sanford
Member of the Executive Team of a Number of Tech Companies in the 90's
Founded Two Web Technologies Companies in the 90's
InterActive Cafe
eShippers.com Took Public in 2000
Started in Real Estate April 29, 2002
2002 Rookie of the Year Selling 17 properties to Clients I met online
2003 Top Buyer's Agent and #3 Agent in Office Prudential Kelstrup REALTORS
2004 & 2005 Top Agent and Team Keller Williams Western Realty
2006 Top Agent / Team in Washington State and #49 Nationally KW
2007 Founded BuyerTours Realty
October 2009 Renamed BuyerTours Realty to eXp Realty
Totally New Business Model Focusing on a lot of what we are going over today.
The Framework for the Presentation is this New Paradigm of a Real Estate Office / Brokerage
eXp Realty
Corporate:
Web: http://www.exprealty.com/
Facebook: http://www.facebook.com/eXpRealty
Other References:
http://activerain.com/blogsview/1378652/the-virtual-real-estate-brokerage-and-office-web-3-0
This Mindmap
Braindump
Business Planning Device
Easy to Reorganize
More Freeflowing
Invite
Example Org Chart
Advisory Board
Made up of Top Agents
Staff and Target Clients
Broker
Admin Staff
Agent Management
Top Level Compliance
License
Contracts
MLS
NAR
Transaction Management
Book Keeping
Payroll
Deposits
Direct Deposit to Agents
Sales Manager
Agents
National Lead Manager
CRM Management
Agent Lead Accountability
Marketing Manager
Press Releases
PR Web with SEO Enhancements
Major Blog Posts
Company Site
Syndicate Content
ActiveRain
Inman
Broker Agent Social
Trulia
Zillow
Social Media Manager
Oversee Collaborative Blogging
Corporate Twitter
Corporate Fanpage
Social Media Coaching
Tech Staff
Website
Company Site
Lead Generation Sites
Collaborative Blogging
Social Media
Fan Page for Company
Twitter Feed
Fan Page for City or Major Market
Saas Set-ups
Google Apps
Box.net
Business Plan
Mission
Environmentally Conscious
Low Bricks and Mortar Footprint
Paperless
Online Transaction Management
Transaction Point
http://www.transactionpoint.com/
Relay
http://www.rebt.com/
Box.net
http://www.box.net/
Zoho Creator
http://creator.zoho.com/
Guru
Paperless Pipeline
Policies and Procedures
Google Docs
Best Practices
Wiki
http://www.exprealty.net/
Be E-Agent Centric
Support Agent's Businesses
Develop Strategies to Supplement the Agent's Businesses
Corporate Lead Generation
Lead / Not Follow
Be Current on the Use of Web 2.0 Platforms
CRM's
http://www.heapcrm.com/
http://www.bantamlive.com/
http://www.salesforce.com/
email / calendaring / documents
http://www.zoho.com/
http://www.google.com/apps/
Wiki
http://www.wikispaces.com/
http://pbworks.com/
MindMapping
http://www.freemind.org/
http://www.spinscape.com/
Engage Social Media
Facebook
FanPages
For Local Farms
For Your Office or Company
Private Groups
Company Intranet
JiveSoftware.com
Blogging
Collaborative Blogging
Wordpress.com
Ning.com
Wordpress
The Industry Standard
Lots of Developers
Tons of Themes for Rapid Site Development
Green
How
Support Green Designations
Buy Carbon Offsets
carbonfund.org
http://www.terrapass.com/
Make a Commitment to Sustainability
Building Your Brand
http://logotournament.com/contests/exp_realty
Recruiting and Retaining Talent
Recruit
LinkedIn
Craigslist
Facebook
ActiveRain
Word Of Mouth
Cross Sales
Retain
Why are Agents Going to Stay with Your Firm?
Can the Revolving Door Ever Stop?
Agents will Always Look to Improve their Bottom Line
from the Same Amount of Work
Business Planning Clinics
Education
Mentor Programs
Revenue / Profit Share
Other Glue
Systems
Transaction Management
Fidelity Transaction Point
http://www.transactionpoint.com/
NAR Relay
http://www.rebt.com/
Box.net
https://www.box.net/
Zoho Creator
http://creator.zoho.com/
eSignature
http://www.docusign.com/
http://www.echosign.com/
http://www.gopaperless.com/
Direct Deposits of Commissions
B of A Business Connect with ACH
Check by Fax or Scan for Faster Company Deposits
http://www.q-check.com/
http://www.checkcomposer.com/
Agent Management
http://creator.zoho.com/
Build Out Forms to Track virtually anything
Can Transition to Google App Engine
Easy to Use Scripting Language
Physical Office Space
Online Office
PBWorks.com
JiveSoftware.com
Face Private Groups
Home Office
Mobile Office
Connectivity
Hotspots
Boingo
http://www.boingo.com/
3G
All major Cellular Carriers
Wimax
http://en.wikipedia.org/wiki/List_of_deployed_WiMAX_networks
Drop In Space
Regus/HQ
http://www.regus.com/
Office Nomads
http://www.officenomads.com/
Affiliates
Title and Escrow
Lender Offices
Major Benefit
Reducing Need for any one particular physical space increases
office reach
Physical Office Space
Centralized Transaction Brokerage Services
State Requirements for Office?
What do your agents demand?
What do agents who you are recruiting demand?
Education
Informal vs Formal
IRL
Mentor Programs
Social Events
Host REBarCamp
RE Tweet-ups
Virtual
Webinar
http://www.gotowebinar.com/
http://www.dimdim.com/
https://www.yugma.com/
3D Immersive
http://secondlife.com/
http://www.protonmedia.com/
http://www.virtualiscenter.com/
http://www.multiverse.net/
http://www.forterrainc.com/
http://www.venuegen.com/
http://www.poweru.net/
http://www.3dxplorer.com/
Collaborative Educational Environments
3D Immersive
Wiki's
Classes
New Agent
Writing Your Business Plan
Building Your Personal Brand
Lead Generation
Your Business is Your Database
Buyer Representation
Listing Presentation
Marketing Your Listings
How to do an Open House
Scripts and Dialogs
Creating Raving Fans
Intermediate Level Training
Your First Hire Building Your Team
Mindmap Your Way to Success
E-Myth Your Business
Web 2.0 Real Estate
Google Apps
Mail Management
Docs, Spreadsheets and Presentations
Using Sites as a Client Communication Tool
Blogging
Wordpress Best Practices
Bloggin on Third Party Websites
Vlogging
Socializing Your Business
Fan Pages for Your Farm
Using Facebook Marketplace
Your Business on the Web
Wordpress
Integrating IDX
SEO for Agents
Mentor Programs
Formalize a Mentor Program with Measurable Outcomes with Your
Agents and Mentors
Calendar
Google Apps Calendar
Commission Splits
100% Plans
Split Plans
Salary + Bonuses
Recruiting Benefits
Profit Share
Residuals
Revenue Share
Agent Benefits
CRM
Wordpress Blog Hosting
Virtual Tour Products for their Listings
Lead Generation
For Agents
For Consumers
CRM Integration
Social Media Strategies
Facebook Fan Pages
Twitter
LinkedIn
YouTube
Website
Company
Local Market
IDX Considerations
Map Based
Mashups
Search Saver / VOW
SEO
Content Syndication
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