Coca Cola Introduction

Coca-Cola-Mind-Map
Stakeholders
- Bottling Partners
- Consumers
- Customers
- Communities
- Employees
- Governments & Regulatory Authorities
- Non-Government Organisations
- Shareholders & Analysts
- Suppliers
- Trade Groups, Industry & Policy Organisations
Political
- Pressure Groups - War on Water
Economic
- People trying to live healthier lifestyles
- Re-branding their healthier options (diet coke,
coke zero, coke life)
- Recession
- Loans
Social
- Increasing progress in education has lead to the Baby boom
generation aware off effects of healthy lifestyles
Technology
- Manufacturing techniques, processes, factories
- Influence of Social Media platforms
Legal
- Changes in taxation requirements
- Environmental Laws
Environmental
- Sustainable Agriculture Guiding Principles
- Transportation
- Evolution of The Bottle
- Recycling
- Source water protection plans
- Golden Triangle
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