link engine management | Mind Map

1. Core Values

Reflect Well on the Company

Always Push to Improve

Passionate about what I Do

I Support the Team

Do what you say you will Do

2. Core Purpose

Enable people to realise potential

Tuners

Our people

Suppliers

Distributors

Our users

They believe what we believe

3. BHAG

To be the most sought after by 2024.

To be the most Viable after by 2024.

To be the most reliable by 2024.

Link, the company you want to deal with

4. Geographic Focus

Maintain New Zealand

Major push UK

Roll out Japan & China

5. Target Market Customer Description

Club / Street Performance Dealers

6. Target Customers Greatest Need

Reliable profit from Reliable Product

7. Generic Strategy

Customer intimacy

8. Core Activities

Sales and Technical Support - provide complete solutions to our customers (dealers)

Distribution Company with Product Support

Automotive Electronics development of Engine Management tuning solutions

9. Non Core Activites

An assembler - minimise in-house assembly

Workshop or Tuning Company

10. Positioning Statement

We develop automotive electronic tuning solutions

11. Key Benefits Our Brand Offers

Functional

Stability

Repeatability

Ease of use

versatility

Economic

Business opportunity for Dealers

value for money

Emotional

They feel valued and important as our customer

12. Brand Promise

Performance

Credibility

Reliability