MindMap Gallery Social Cognitive Theory

Social Cognitive Theory

Social Cognitive Theory, developed by Albert Bandura, is a comprehensive framework that emphasizes the role of observational learning, imitation, and cognitive processes in shaping human behavior. It posits that individuals learn not only through direct experiences but also by observing others and modeling their behavior. The theory also highlights the influence of personal factors, environmental factors, and the reciprocal interaction between them on behavior and development.

Edited at 2021-11-10 12:36:11

Shafiqa

Social Cognitive Theory

Shafiqa

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Outline

SOCIAL COGNITIVE THEORY

THEORETICAL COMPONENTS

Modeling

sources

interpersonal imitation

media sources

to inhibit certain behaviours

Effective modeling teaches

general rules

strategies for dealing with different situations

does not limit to only live demonstrations

verbal and written behaviour can act as indirect forms

Outcome expectancies

what potential outcome if they repeat that behavior

heavily influenced by the environment that the observer grows up

Self-efficacy

an individual believes that they can master a particular skill

an important set of proximal determinants of human motivation

can be developed or increased by

Mastery experience

Social modeling

Improving physical and emotional states

Verbal persuasion

Identification

more likely to follow behaviors modeled by someone they identify

.could be increased if

more commonalities

emotional attachments

APPLICATIONS

Mass communication

Media contents studies

heavily repeated images presented in mass media

potentially processed and encoded by the viewers

Media effects studies

smoking cessation

HIV prevention

safe sex behaviors

Public health

Physical Activity

identifying motivating factors

positive correlations between high levels of self-efficacy

AIDS

choosing the proper gender, age, and ethnicity for models

participants could identify with a recognizable peer

have a greater sense of self-efficacy

imitate the actions to learn the proper preventions and actions

Breastfeeding

breastfeeding educational program guided by SCT

program consisted of SCT strategies

personal - showing models performing breastfeeding correctly to improve self-efficacy

behavioral – weekly check-ins for three months

environmental – mothers were given an observational checklist

THEORETICAL FOUNDATIONS

human agency

proposed in an agentic perspective

self-developing

self-regulating

self-reflecting

proactive

operates within three modes

Individual Agency

Proxy Agency

Collective Agency

has four core properties

Intentionality

Fore-thought

Self-reactiveness

Self-reflectiveness

human capability

Symbolizing Capability

Self-regulation Capability

Self-reflective Capability

Vicarious Capability

WHAT IS SCT?

portion of an individual's knowledge acquisition

can be directly related to observing others within the context of

social interactions

experiences

outside media influences

was advanced by Albert Bandura

when a model performing a behavior & its consequences

they remember the sequence of events

use this information to guide subsequent behaviors