Mind Map Gallery Digital Transformation in Museums
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Digital Transformation in Museums
Explore the transformative impact of digitalization on museums, from audience engagement to the integration of digital and physical spaces. Our analysis examines how museums have adapted to digital platforms, enhancing accessibility and interactivity for users worldwide, especially during the COVID-19 pandemic. We discuss the strategies museums employ to foster virtual communities, the leadership roles in navigating digital shifts, and the importance of digital presence in maintaining relevance in today's technology-driven society.
Edited at 2022-03-16 20:47:13
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- Outline
Augmentation of Museums
Readiness
"investmentsments made before COVID-19 (digitization of collections, creation of virtual museums)" UNESCO 2020
Metaverse
Digital Content
UNESCO (2020) report
Use of previously digitised resources.
Digitisation of planned activities during the months of lockdown.
Increased activity on social media.
Special activities created for lockdown.
Professional and scientific activities organised in the context of lockdown
tthe only means to stay ‘open’ was to turn towards the digital.
Measurement
"least 15% of the museums. In particular, social media activities increased for more than half of the museums surveyed". ICOM
Assess how Art Museums and Audiences are evolving with Digital impact
Leadership
Strategies and modes for digital engagement
Environment of Mutual trust
museums should produce and convey knowledge
value chain (communication structure)
Will the change in investment strategies in digital content extend beyond COVID?, and will the shift cause leaders of Art Museums to address Vision and Mission Statements?
Novel situation
of cultural institutions bringing communities together
revaluating how to deliver on their missions
Digital planning / digital strategy
Lockdowns / Iscolation
Human Connection
Adapting
Virtual, rather than physical interaction
‘New normal’
Think about what will be unique about the Covid environment i.e., what novel factors were there in the participation
What enabled this shift
What bought about the change
It became urgent, people had just been moving online
It has brought lots of positive
pandemic
Mental health
Integrative museum incorporating digital and physical
what are the issues from this movement into the digital sphere?
Capturing the zeitgeist of this new digital age
this is where things have been moving in the field, these are the issues, this is what's going on.
Presentation
there's more reason why people who never invested in digital should be doing it right so that's so you give us a picture of what is going on right now in terms of museums and digital and then audiences.
Digital citizenship
museums are changing and becoming ‘smart’
"Digitisation is essential for the expansion of experience and knowledge provided by museums [34], and COVID-19 is accelerating this trend."
Space
Embodiment
Explore the boundaries of Art Museums with respect to space
Define Digital space
How to translate the experience of walking around an art museum
Socially engaged spaces
Museums have been transformed from spaces for people to spaces of people
‘new museology’
the museum as a space for social discourse
Creative Digital In-between space
Community
Investigate digital Audiences and how they might transform to become part of a digital community (Belonging)
Aura, experience and being together
Investigate Strategies for expanding digital engagement and audience participation
Community and the idea of audiences and digital communities.
Virtual connectedness
Connection belonging
Define online participation and remote collaboration
Define social integration
value co-creation
connecting museums
Human Interaction
Audience engagement
participatory online exhibitions
different ways of engagement
Monetising digital content
‘engagement shift’
What digital engagement strategies have been used successfully by museums, and can be adopted by a visual art space? If not, why not?
Limitations due to defined social media spaces
Movement from audiences as passive people to people who are more engaged and then of course it moved even more in the direction of co creators, audiences are now creating work with museums
attract users, amid the changing social context
‘digital communications technologies are giving audiences more agency than ever before to signal and tailor their leisure and entertainment preferences’ (Walmsley 2019, 2, 5-6)
Contemorary archiving -> feeding ideas (Cole)
improve audience value with technology
utilize audience insights.
Effects of Digitalisation
digitalisation
emergance of new or unknown virtual tools
Vast Possibilities of Virtuality
Filled the gap
"One of the most distinctive outcomes of the crisis for the cultural sector is that it shrunk the global to fit our computer screens and made local events resound globally. The digital or immaterial became tangible, substituting for what we previously enjoyed as physical and proximate"
‘audience-centricity’ (walmsley)
Digitalisation is changing the relationship between museums and users
Digital evolution
Hegamonic influence
capable of extracting and controlling data
Access
There are limitations with digital, for example, alienation.
Affordability
reliant on a mediascape and digital infrastructure
Alienation
connect and inspire communities, the world in which they exist has changed.