MindMap Gallery McDonald's Segmentation, Targeting and Positioning
This is a mind map of McDonald's segmentation, targeting, and positioning analysis.
McDonalds
Segmentation
Geographic
Region
Density
Demographic
Age
Gender
Life-cycle stage
Income
Occupation
Behavioral
Degree of loyalty
Benefits sought
Personality
Psychographic
Social class
Lifestyle
Positioning
Brand identity
Emotional branding and connection
User experience
Targeting
Urban and Rural areas
Hardcore loyals
18-45 age group
students
Middle class and lower class
fast-food eaters