Mind Map Gallery The Presentational Secrets of Steve Jobs Act 1 Scene 1
- 22
The Presentational Secrets of Steve Jobs Act 1 Scene 1
Steve Jobs, the co-founder of Apple Inc., was renowned for his captivating and influential presentations. His ability to engage and inspire audiences through his presentations was a key factor in Apple's success and his personal brand. This mind map aims to explore the presentational secrets of Steve Jobs, providing insights into his techniques and strategies that made his presentations so impactful.
Edited at 2023-05-10 12:07:43
- Recommended to you
- Outline
Steve Jobs Chapter 1 Part 1
Napkin Stories
That is until I met Richard Tait, the founder of Cranium. I prepared him for an interview on CNBC. He told me that during a cross-country flight from New York to Seattle, he took out a small cocktail napkin and sketched the idea of a board game in which everyone had a chance to excel in at least one category, a game that would give everyone a chance to shine.Cranium became a worldwide sensation and was later purchased by Hasbro. The original concept was simple enough to write on a tiny airline napkin. One of the most famous corporate napkin stories involves Southwest Airlines. A lawyer at the time, Herb Kelleher met with one of his clients, Rollin King, at the St. Anthony’s Club, in San Antonio. King owned a small charter airline. He wanted to start a low-cost commuter airline that avoided the major hubs and instead served Dallas, Houston, and San Antonio. King sketched three circles, wrote the names of the cities inside, and connected the three—a strikingly simple vision. Kelleher understood immediately. Kelleher signed on as legal counsel (he later became CEO), and the two men founded Southwest Airlines in 1967. King and Kelleher would go on to reinvent airline travel in the United States and build a corporate culture that would earn Southwest’s place among the most admired companies in the world. Never underestimate the power of a vision so simple that it can fit on a napkin!
Planning PPT
Plan like you are a productor making a film
Need the Hero
Need the Enemy
Need the Problem
Need a Solution
Quote
"Marketing is really theater. It‘s like staging a performance." -JOHN SCULLEY
Precautions
Need everything perfect, even if you are the CEO, go there yourself, practice for days, make sure the lighting is perfect, even the position, angles of each seat and every item there is.
Al Gore’s An Inconvenient Truth.
Presentation
30 Slides
1 Hour Long
Prepare
90 Hours
Research, Discus: First 1/3 of Time
Sketching and Planning: Middle 1/3 of Time
Making Slides: Last 1/3 Of Time
Good Stories are Only Half of Presenting
Write -> Draft -> Make Slides -> Think about design
Reason: “To write a script, you need to momentarily set aside PPT design issues like fonts, colors, backgrounds, and slide transitions. Although it might sound counterintuitive, when you write a script first, you actually expand your visual possibilities, because writing defines your purpose before you start designing. A script unlocks the undiscovered power of PPT as a visual storytelling tool in ways that might surprise and delight you and your audiences.” With a completed script in hand, you’ll be ready to sketch and “produce” the experience. The script, however, must come first.
Ending Summary of Rules
Start planning before you open the presentation software. Sketch ideas on paper or whiteboards.
Incorporate some, if not all, of the following nine elements to make your presentation come alive: headline, passion statement, three key messages, analogies, demonstrations, partner showcase, customer evidence, video clips, and props.
Speaking like Jobs has little to do with the type of presentation software you use (PowerPoint, Keynote, etc.) and everything to do with how you craft and deliver the story
9 Rules of Presenting
Headline
Examples: ”Apple’s Skinny MacBook Is Fat with Features” ”Apple Unleashes Leopard Operating System” ”Apple Shrinks iPod”
Passion Statement
Be passionate about everything you say, and the audience will be the same, use your exraodinary sentences. And make it so your audience likes them too
Metaphors and Analities
You need a lot of these to make the presentation sound intresting, as well as adding numbers to make it sound awesome, and makes you or your team seem trustworthy.
Demonstration
Make it so that you can demonstrate what you are making, just like Steve Jobs with his mac, presenting it to everyone.
Video Clips
actually video clips are basically another way of surprising your audience or letting them see something you want them to see in moving form
Props, Show and Tell
Props are good, as if you can show something actually 3D and they can touch or feel it, it will make your audience surprised
Partners
Steve Jobs with a lot of times brought famous celebrities to the stage, and this is good, as it can make the audience surprised, and for fans of the celebrities, they will love the product even more
Customer Evidence
People always would want to do something especially if a lot of others think it is good as well.
3 Key Messages
The audience can only contain 3 - 4 key messages inside their head, so you have to emphesize only 3 -4 key messages
Using Bullet Points/Text
Text and Bullet Points
Almost never use text, and same with bullet points
Make cool pictures that make audience widen eyes
Aristotole's 5 Rules of Persuading
1. Deliver a story or statement that arouses the audience’s interest.
2. Pose a problem or question that has to be solved or answered.
3. Offer a solution to the problem you raised.
4. Describe specific benefits for adopting the course of action set forth in your solution.
State a call to action. For Steve, it’s as simple as saying, “Now go out and buy one!”