MindMap Gallery Social Media Ads
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Social Media Ads
Social media advertising has become an integral part of modern marketing strategies, providing a powerful platform for reaching and engaging target audiences. This mind map aims to visually organize key elements within the realm of social media ads, offering a comprehensive overview for marketers, business owners, and individuals interested in leveraging the potential of social media for promotional purposes.
Edited at 2024-01-02 22:45:18
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Social Media ads
Facebook Ads ke Fundamentals
Sabse pehle, basic samjho. Facebook ads kya hote hain, kaise kaam karte hain, aur alag-alag tarah ke ads (jaise photo, video) ke baare mein jaano.
Facebook has specific rules and guidelines
Spam Nahi Bhejna
Facebook strictly mana karta hai ki aap spam-like content share karein. Aapke ads ko clear, honest, aur informative hona chahiye.
Misleading Information Se Bacho
Aapke ads mein kisi bhi tarah ka misleading ya false information nahi hona chahiye. Income claims jaise "jaldi amir banne" ya "bina mehnat ke paisa kamane" wale vaade nahi kar sakte.
Personal Health Claims Se Bachein
Facebook health-related claims, jaise ki kisi product se weight loss ya beemariyon ka ilaaj, ko strictly regulate karta hai. Aise claims se bachna chahiye agar aapke paas unko scientifically support karne ka solid proof nahi hai.
Before-After Photos Ka Use Na Karein
: MLM products ke ads mein before-after ki images ka use nahi karna chahiye, especially agar ye health ya weight loss products ho.
Product Aur Opportunity Ko Alag Rakhein
Apne product aur business opportunity ko clear tarike se alag karein. Apne ads mein clear karein ki product kya hai aur opportunity kya offer karti hai.
Yaad rakhein ki Facebook ki policies ka palan karna bahut zaroori hai. Agar aap in rules ka palan nahi karte, to Facebook aapke ads ko block kar sakta hai ya worse, aapke account ko ban bhi kar sakta hai. Always be transparent, honest, and respectful in your advertising practices.
Three Types Of Ads
Landing Page Ads
Landing page ads ke results ko samajhna aur unka analysis karna digital marketing ke sabse ahem hisson mein se ek hai. Landing page ek specific web page hota hai jahan visitors tab pahunchte hain jab ve aapke ad par click karte hain. Yahan main batata hoon ki landing page ads ke results kaise hote hain aur unhe kaise measure kiya jaata hai:
Why Landing Page use
Landing pages par aapko design aur content ko fully customize karne ka freedom hota hai. Aap apne brand ke according design, images, videos, aur detailed information add kar sakte hain, jo Facebook forms mein limited hota hai.
Lead generation campaign setup karne ke liye ye steps follow karein:
Facebook par lead generation ad campaign kaise setup karte hain
Facebook Ads Manager Mein Jaayein: Sabse pehle apne computer par Facebook Ads Manager kholen.
'Create' Par Click Karein: Ads Manager ke dashboard mein, aapko 'Create' button dikhega. Is par click karein.
Campaign Choose Karein: Ab aapko campaign type select karna hoga. 'Lead generation' ko choose karein.
Ad Set Setup Karein: Ab aap ad set ke section mein pahunchenge. Yahan par aapko targeting set karni hogi. Yani ki aap kis audience ko target karna chahte hain. Aap age, gender, location, interests, aur behaviors ke basis par audience ko target kar sakte hain.
Budget aur Schedule Set Karein: Is section mein aap decide karenge ki aap kitna paisa spend karna chahte hain aur kab tak ad chalana hai.
Ad Create Karein: Ab aap ad create karne wale section mein honge. Yahan aapko ad ka format choose karna hoga - jaise image, video, carousel, etc. Phir ad ke liye headline, text, aur images/videos upload karein.
Landing Page URL Add Karein: Ad set up karte samay, 'Website URL' section mein apne landing page ka URL add karein. Yahi wo page hoga jahan users ad par click karne ke baad pahunchenge.
Pixel Setup Karein (Agar Conversions Track Karna Ho): Agar aap conversions track karna chahte hain, toh Facebook Pixel setup karein aur ise apne landing page se link karein.
Review aur Publish: Apne campaign ko ek baar review karein ki sab kuch sahi hai ya nahi. Sab kuch check karne ke baad, 'Publish' button par click karke apne ad ko live karein.
Optimize Karein: Results dekh kar, agar zarurat ho to apne campaign mein changes karein. Alag-alag ad formats, different targeting options, ya ad copies ko test kar ke dekhein ki kya better results deta hai.
WhatsApp Ads
Facebook Ads Manager Kholein: Sabse pehle, apne Facebook account mein login karein aur Ads Manager ko open karein.
'Create' par Click Karein: Ads Manager ke dashboard mein, 'Create' button par click karein.
Campaign Objective Chunein: Aapko ek campaign objective choose karna hoga. WhatsApp ads ke liye, 'Traffic' ya 'Messages' objective aksar best hota hai. 'Messages' choose karein agar aap chahte hain ki log directly WhatsApp par message bhejein.
Ad Set Create Karein: Yahan aapko apne target audience, budget, aur schedule set karna hoga. Audience section mein aap specific demographics, interests, aur behaviors select kar sakte hain.
Placement Select Karein: 'Placements' section mein, aapko 'Edit Placements' choose karna chahiye aur phir 'WhatsApp' ko select karna hoga.
Ad Create Karein: Ab aapko ad create karna hoga. Isme aapko ad ki copy, images/videos, aur call-to-action button add karna hoga. 'Send Message' button select karein agar aap chahte hain ki log WhatsApp par message bhejein.
Preview Check Karein: Apne ad ka preview check karein aur yeh confirm karein ki sab kuch sahi dikh raha hai. Ad Publish Karein: Sab kuch set hone ke baad, 'Publish' button par click karein aur aapka ad live ho jayega.
Facebook Form
Facebook Page Open Karein: Sabse pehle, apne Facebook account mein login karein. Aapko apne business page par jana hoga. Agar page nahi hai, toh pehle ek create karein
Ads Manager Mein Jayein: Apne Facebook page ke left side mein diye gaye menu se 'Ads Manager' ko select karein.
New Campaign Create Karein: Ads Manager' mein, 'Create' button par click karein. Campaign ka objective choose karein, jaise 'Lead generation.
Ad Set Setup Karein: Ab, aapko apne ad set ka setup karna hoga. Yahan aap audience, budget, aur schedule set karenge. 'Audience' section mein, apne target audience ko define karein (age, location, interests, etc.).
Ad Create Karein: Ad set ke baad, 'Ad' section mein jayein. Yahaan aapko ad format choose karna hoga (jaise single image, video, carousel, etc.). Apne ad ki headline, text, aur image ya video upload karein.
Lead Form Setup Karein: Ad section mein, 'Lead Form' option milega. Us par click karein. 'Create Lead Form' par click karein. Form type choose karein - 'More Volume' (jaldi se jyada leads ke liye) ya 'Higher Intent' (zyada qualified leads ke liye). Apne form mein fields add karein, jaise name, email, phone number, etc. Form mein kuch questions bhi add kar sakte hain, jo aapko leads ke baare mein zyada jaankari denge. 'Privacy Policy' ka link add karna na bhulein, ye mandatory hai.
Form Preview aur Save Karein: Form ko achhe se preview karein. Sab kuch sahi lagne par, 'Save' par click karein
Ad Publish Karein: Sab kuch set hone ke baad, 'Publish' button par click karein aur aapka ad live ho jayega. Ad Performance Track Karein: Apne Ads Manager mein jaakar, aap apne ad ke performance ko track kar sakte hain.
Seekho ki kaise sahi audience ko target karna hai. Unki age, hobbies, kahan rehte hain, ye sab important hai. Ye jaan'na zaroori hai ki kaun log aapke network marketing ke liye best honge.
Oriflame ke Customers
Oriflame natural and herbal beauty products bechti hai, toh iska matlab hai ki aapke target audience mein woh log honge jo beauty aur wellness products mein ruchi rakhte hain, especially jo natural ingredients ko prefer karte hain.
females par Focus Karein
Oriflame ke products zyadatar female ke liye hote hain. Aapko un women audiences ko target karna chahiye jo skincare, makeup, aur wellness products mein interested hain.
Age Group Specific Targeting
Different age groups ke logon ke liye alag-alag types ke ads create hote hain.For example, Housewifes, Girls students
Continuously Learn aur Adapt Karein
Hamesha apne ad campaigns ki performance ko track karein aur audience ki response ke hisaab se apne strategy mein changes laate rahein.
Aakarshak ads kaise banate hain ye seekho. Simple language aur dhyaan khinchne wale images ya videos ka use kaise karein. Ek accha ad kaisa dikhta hai aur kya message convey karta hai ye samjho.