Shelton Growth - Enabling Business Building Opportunities

I have successfully marketed Madinks and won the Eircom Spider Awards/ Webawards, IEDR Awards

I have successfully marketed Jason Smyth to Connect Ireland, Fighting Blindness, Allianz, Ocuco, Nike, Shadow, UN Global Compact, and used him as part of the Madinks campaign

I have managed the marketing efforts as Managing Director at Madinks - 3 full-time staff, 5 part-time staff of which 2 were focused exclusively on marketing

I have driven the heavy online and social media presence of Madinks and Jason Smyth

At Madinks the largest client was An Post where we supplied all 1,500 Irish post offices with 2 specific cartridge models. We also supplied the Cartridge Green network of 5 shops, Click.ie network of 14 shops, and several credit union groups.

Primary distribution in Ireland but we also supplied Northern Ireland and the UK

I can bring marketing expertise and build that capability internally

I have developed key account relationships at An Post, Ingram Micro, Beta Distribution, Nike, Allianz, AIB, Ocuco, Shadow, Connect Ireland, RTE, TV3

All commercial negotiations for Madinks and sponsorship arrangements for Jason Smyth have been undertaken by me

I am a qualified accountant and lawyer

I can develop key accounts, new channels, and negotiate commercials

I am a proficient website builder skilled in using wordpress, html, shopify, and woocommerce

I have a focus on order process automation and integration of payment systems, social media, and email marketing systems

I can integrate systems such as shopify.com, mailchimp.com, asana.com, paypal.com, hootsuite.com, and google analytics at virtually no license cost. These are staple elements in any effective ecommerce solution

I can build brochure or complex interactive websites and integrate with social media, upskilling existing team members to develop this skill internally

Build the marketing expertise internally and only outsource when necessary

Engage in targeted brand building and customer awareness campaigns

Do More Internally

Build a strong online presence for Shelton

Create a new sales website under a new brand name

Increase average sales value per call

Create Shelton branded products that build value for the retailer and the business

Improve the upsell process - training and sharing of best practices

Range optimisation - identify what roles each product or category plays for the business and guide reps accordingly

Build on key account relationships to maximise opportinities

Manage Relationships More Fully

Target Dublin area

Maximise opportunity with existing HO listings in new outlets

Export / start distribution within Northern Ireland

Look for new strategic partners who have an aligned interest

New channels - Look to pharmacy chains, health food chains, cafe chains, sandwich bar chains, airports, duty free chains, online retailers

Increase Market Penetration