Shelton Growth - Enabling Business Building Opportunities
The mind map is about the Shelton theory of enabling business building opportunities.
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Marketing
I have successfully marketed Madinks and won the Eircom Spider Awards/ Webawards, IEDR Awards
I have successfully marketed Jason Smyth to Connect Ireland, Fighting Blindness, Allianz, Ocuco, Nike, Shadow, UN Global Compact, and used him as part of the Madinks campaign
I have managed the marketing efforts as Managing Director at Madinks - 3 full-time staff, 5 part-time staff of which 2 were focused exclusively on marketing
I have driven the heavy online and social media presence of Madinks and Jason Smyth
At Madinks the largest client was An Post where we supplied all 1,500 Irish post offices with 2 specific cartridge models. We also supplied the Cartridge Green network of 5 shops, Click.ie network of 14 shops, and several credit union groups.
Primary distribution in Ireland but we also supplied Northern Ireland and the UK

Commercial Negotiations
I have developed key account relationships at An Post, Ingram Micro, Beta Distribution, Nike, Allianz, AIB, Ocuco, Shadow, Connect Ireland, RTE, TV3
All commercial negotiations for Madinks and sponsorship arrangements for Jason Smyth have been undertaken by me
I am a qualified accountant and lawyer

IT
I am a proficient website builder skilled in using wordpress, html, shopify, and woocommerce
I have a focus on order process automation and integration of payment systems, social media, and email marketing systems
I can integrate systems such as shopify.com, mailchimp.com, asana.com, paypal.com, hootsuite.com, and google analytics at virtually no license cost. These are staple elements in any effective ecommerce solution


Become Marketing Oriented
Build the marketing expertise internally and only outsource when necessary
Engage in targeted brand building and customer awareness campaigns

Build Online Presence and Expertise
Build a strong online presence for Shelton
A Shelton Wholesale Portal through www.shelton.ie
Bring development and control of websites in-house to have active day to day control
Create an active social media presence around the products

Create a new sales website under a new brand name
Business 2 Business
Retail Hamper Gift Website
Create an active social media presence around the products


To Existing Clients
Increase average sales value per call
Create Shelton branded products that build value for the retailer and the business
Improve the upsell process - training and sharing of best practices
Range optimisation - identify what roles each product or category plays for the business and guide reps accordingly
Build on key account relationships to maximise opportinities

To New Clients
Target Dublin area
Maximise opportunity with existing HO listings in new outlets
Export / start distribution within Northern Ireland
Look for new strategic partners who have an aligned interest
New channels - Look to pharmacy chains, health food chains, cafe chains, sandwich bar chains, airports, duty free chains, online retailers
