Shelton Growth - Enabling Business Building Opportunities

Shelton Growth - Enabling Business Building Opportunities
How I Can Help
Marketing
I can bring marketing expertise and build that capability internally
I have successfully marketed Madinks and won the Eircom Spider Awards/ Webawards, IEDR Awards
I have successfully marketed Jason Smyth to Connect Ireland, Fighting Blindness, Allianz, Ocuco, Nike, Shadow, UN Global Compact, and used him as part of the Madinks campaign
I have managed the marketing efforts as Managing Director at Madinks - 3 full-time staff, 5 part-time staff of which 2 were focused exclusively on marketing
I have driven the heavy online and social media presence of Madinks and Jason Smyth
At Madinks the largest client was An Post where we supplied all 1,500 Irish post offices with 2 specific cartridge models. We also supplied the Cartridge Green network of 5 shops, Click.ie network of 14 shops, and several credit union groups.
Primary distribution in Ireland but we also supplied Northern Ireland and the UK
Commercial Negotiations
I can develop key accounts, new channels, and negotiate commercials
I have developed key account relationships at An Post, Ingram Micro, Beta Distribution, Nike, Allianz, AIB, Ocuco, Shadow, Connect Ireland, RTE, TV3
All commercial negotiations for Madinks and sponsorship arrangements for Jason Smyth have been undertaken by me
I am a qualified accountant and lawyer
IT
I can build brochure or complex interactive websites and integrate with social media, upskilling existing team members to develop this skill internally
I am a proficient website builder skilled in using wordpress, html, shopify, and woocommerce
I have a focus on order process automation and integration of payment systems, social media, and email marketing systems
I can integrate systems such as shopify.com, mailchimp.com, asana.com, paypal.com, hootsuite.com, and google analytics at virtually no license cost. These are staple elements in any effective ecommerce solution
Marketing Focus Development
Become Marketing Oriented
Do More Internally
Build the marketing expertise internally and only outsource when necessary
Engage in targeted brand building and customer awareness campaigns
Build Online Presence and Expertise
Build a strong online presence for Shelton
Maximise www.shelton.ie
A Shelton Wholesale Portal through www.shelton.ie
Bring development and control of websites in-house to have active day to day control
Create an active social media presence around the products
Create a new sales website under a new brand name
Create a new retail website
Business 2 Business
Retail Hamper Gift Website
Create an active social media presence around the products
Sales Growth Potential
To Existing Clients
Manage Relationships More Fully
Increase average sales value per call
Create Shelton branded products that build value for the retailer and the business
Improve the upsell process - training and sharing of best practices
Range optimisation - identify what roles each product or category plays for the business and guide reps accordingly
Build on key account relationships to maximise opportinities
To New Clients
Increase Market Penetration
Target Dublin area
Maximise opportunity with existing HO listings in new outlets
Export / start distribution within Northern Ireland
Look for new strategic partners who have an aligned interest
New channels - Look to pharmacy chains, health food chains, cafe chains, sandwich bar chains, airports, duty free chains, online retailers
6