The Tips for Writing

The Tips for Writing
Writing Success Secrets
General letter writing
Keep it short and to the point
Make it clear, concise and logical
Focus on the recepient's needs
Use simple and appropriate language
Use short sentences and paragraphs
Review and revise it
Double check spelling and grammar
Business letters and resport
Limit them to one page
Be reader friendly
Keep the tone formal and factual
Carefully plan your letter
Make it clear, concise and logical
Accuracy and timeliness are important
Relegate technical details to attachment
Use Non-discriminatory language
Eliminate redundant words and phases
Use a descriptive subject line
Use a opening and closing salutations
Use capital letters sparingly
Check spelling, grammar and format
Watch out for "Email Rage"
Beating Writer's Block
Don't write too soon
Do the preparation
Develope a simple outline
Keep research document close by
Just start writing
Don't worry about the first draft
Work from an example or template
Top ten secrets
Preparation is the key
Always use a sample
Short is always better
Use concise and appropriate language
"Be" Your addressee
Do the outline first
Write then rewrite
Format is important
Read it out loud
Check spelling and grammar
Inverted Pyramid
How to construct the lead
1. Who? Who are the person or persons involved in the story?
2. What? What happened?
3. When? When did it happen?
4. Where? Where did it happen?
5. Why? Why did it happen?
6. How? How did it happen?
How to construct the body
After each sentence you write, examine it to see what question it could raise in the mind of your readers.
Then answer it!
General structure of a well-written report
Executive Summary (5 Ws & H)
Inverted Pyramid structrued Sections and subsections
Like telling a joke
1. Emphasize what is of key importance.
2. De-emphasize what is of secondary importance.
3. Eliminate what is of no importance.
1. Long as necessary
2. Short as possible
(Another defination---Density)
1. Precise information
2. Logically linked
Ten Principles of Clear Writing
1. Keep sentences short
2. Prefer the simple to the complex
3. Prefer the familiar word
4. Avoid unnecessary words
5. Use active verbs
6. Write the way you speak
7. Use terms your reader can picture
8. Tie in with your reader's experience
9. Make full use of variety
10. Write to express, not to impress
Yaffe's Law
"If you give people what they want first, they are likely to accept anything else you want them to have. If you give them what you want first, chances are they won't accept anything at all."
Six Tips for Writing Concisely
1. Stay on message
2. Say it clearly - once
3. Use plain language
4. Say it simply
5. Show, don't say
6. Write in the active voice
Eight Sales Writing Mistakes
Mistake #1. Open weak. Begin with a statement like,"Thank you for your time on the phone today." Be polite and boring!
Mistake #2. Focus on the stuff that matters to you. Forget about them. Use the "I" word like that.
Mistake #3. Ramble. Write for the sake of writing.
Mistake #4. Don't ask for action. Let them guess.
Mistake #5. Tell them you'll call in a few days to see if they received the materials you sent
Mistake #6. Use fancy, multi-syllabic words. Show them how well you've learned to use the thesaurus so you don't repeat the same word in a letter.
Mistake #7. Data dump. Tell them about every feature of your product or service
Mistake #8. Apologize. Put yourself into legal jeopardy
Crafting Your Resume? It's All About Image!
1. Use titles or skill headings that BEST enhance your image
2. Always remember you are marketing yourself
3. Use specific details of accomplishments to enhance your image
4. Don't be shy!
5. Always use clear, action-oriented verbs and phrases
6. When your resume draft is complete, give it the eye path test
Elevating Customer Service E-mail From Adequate To Excellent
1. Excellent customer service e-mail solves the customer's problem
Excellent e-mail anticipates what else the customer needs to know
Excellence means solving the problem
Close the communication loop
2. Excellent customer service e-mail makes the customer feel valued
Personalize the response but respect the customer's privacy
Make a gesture of goodwill
Answering E-Mail
From Angry Customers
1. Restate the problem
2. Ask for clarification
3. Personalize your response
4. Tell the customer how you will respond to the problem
5. If you have good news, put it first
6. Use a polite, positive tone
7. Avoid scolding the customer
8. Acknowledge the customer’s pain and suffering
9. When you are at fault, apologize
10. Satisfy the customer by offering something of value
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