TWC301 Course Info
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Knowledge of Conventions
I don't know anything about this so I just want
to learn about all the genres and understand.
To learn the common formats for different
CH.1 --> I feel like this principle has to do with
balance too, because different genres need
different balances of everything. It's important
to get that correct to reach a specific audience
CH.1 --> Contrast for different genres is
important also, more business should have less
visual elements and vise versa.
CH. 2 --> It's important to know exactly your
goal when designing a template and/or writing
something. Flyers, resumes and invitations
should list the most important points in order
and visually pleasing.
CH. 3 --> Choosing the right font design for a
piece of work varies between who you are trying
to speak to. Business shouldn't be too flashy
with simple contrasts as in bold or not and flyer
contrasts can have many colors and interesting
CH. 4 --> The symmetrical, or asymmetrical
balance with the white balance in a layout
should be appropriate for whomever you're
speaking to.
CH. 5 --> I think that this goes hand-in-hand
with balance from chapter 4 in that the layout
is very important when trying to make a
professional looking piece, in eliminating
awkward white places and making it
CH. 6 --> The "gestalt" of the page is
important when getting certain elements to
stand out.
CH. 7 --> A grid structure and "typographic
master plan" strengthen the flow throughout an
entire document, making it more organized and
easily readable.
Develop new strategies on how to get my
points across.
To be able to respond to the needs of a
specific audience.
CH.1 --> Know more about your audience's
CH.1 --> The most important element on the
page should be the most prominent, and so on.
CH. 2 --> Your piece must be visually pleasing
for whichever point you try to get across to an
audience whether it be a flyer or a resume.
CH. 2 --> You must be careful when using
graphics, colors and fonts depending on what
audience you target.
CH. 3 --> The nameplate is very important in
the title of something (newsletter, website). You
must have good contrast between the specific
word you're trying to emphasize.
CH. 4 --> The symmetrics and white balance
in the design of your piece should be
harmonious and flow easily without any
awkward "chops."
CH.6 --> Once everything is shaped on your
site in a grid format, adding in symbols
repeating throughout the page can be visually
pleasing and memorable.
CH. 7 --> It's said that people view documents
in an "S" pattern, so keep that in mind when
creating a document.
Rhetorical Knowledge
CH.1 --> The primary focus of emphasis is the
intellectual analysis of the message to
determine which words and phrases are most
To be able to focus on a particular purpose
To adopt an appropriate voice and formality.
CH. 1 --> Make sure I 100% know what I want
to say.
CH. 2 --> Your main message must be short
and sweet, without any confusion or doubt into
what you want to tell your audience.
CH. 2 --> When creating a flyer, you shouldn't
bold, italicize or make every sentence a larger
font. Only do it for whatever is most important
in the flyer.
CH. 4 --> The layout of a letter/flyer/etc. should
be balanced well with your most important
words larger with a greater visual weight than
less important words/descriptions.
CH. 5 --> This is important to keep a persons
attention and keep your piece in an organized
grid format to convey your message.
CH. 7 --> The placement of images on a
document is extremely important to keep a
viewers attention and get their eyes in the right
Critical Thinking, Reading, Writing
Check out
To be able to get my point across in writing
easily and respectfully.
To use my writing as a great, effective form of
CH.1 --> The importance of the flow of words
throughout a piece of writing is extremely
important to keep an audience's interest.
CH.2 --> When you're writing something, for
example a resume, it should be easy to read
and to-the-point.
Make sure that your writing flows easily and
that you know your audience so you are't
offending anyone.
CH. 3 --> Contrasts should be harmonious and
not too abrupt, enough to lead the persons eye
to the first word you want them to see.
CH. 4 --> In balance, it's important to make a
visually appealing and harmonious site. It's
best to have your header and/or most
important word bigger and then your
description smaller for the most practical
CH. 5 --> It's important to keep an organized
alignment and grid for the easy flow of your
CH. 6 --> By using repetition you enforce a
memory in someone and every time they see
your symbol or phrase they'll know what it
CH. 7 --> Readers tend to scan an all-text page
from top left to bottom right, and lists that are
closer together with bullet points have a better
visual flow.