MindMap Gallery Terry Hill's Manufacturing Framework

Terry Hill's Manufacturing Framework

This mind map is about a critical re-appraisal of the Terry Hill manufacturing strategy framework.

Edited at 2020-10-10 07:08:54

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Terry Hill's Manufacturing Framework

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Terry Hill's Manufacturing Framework

Jigsaws 'R' Us (JRU)

Products

Markets

Range

Mix

Standardisation vs. Customisation

Level of Innovation

Leader vs. Follower

Functional Support

Operations planning and control systems

Work Structuring

Payment Systems

Organisational Structure

Jigsaws

Order Winners

Quality

Speed to market

Branding

Order Qualifiers

Appeal/Packaging

Availability

Card Games

Order Winners

Price

Order Qualifiers

Quality

Availability

Board Games

Order Winners

Quality

Variety

Order Qualifiers

Speed to market

Survival

Growth

Profit

ROI

Process Technologies

Propose to divide operations between the two manufacturing facilities by material and range of productWednesbury to manufacture entire range of cardboard jigsawsCoventry to manufacture wooden jigsaws and playtrays, cards and board games

Cardboard Jigsaws

Cutting

Printing

Outsource - setup costs high, printing costs high (30p each)

Laminating

Trim

Die-cut

Packing

Wooden Jigsaws

Cutting

Printing

Laminating

Fretsaw

Use waterjet cutters - automate the cutting process

Trim

Packing

Playtrays

Cutting

Printing

Laminating

Fretsaw

Attach Hardboard Backing

Drill hole + Hammer peg

Manual operation

Card Games

Make card

Cutting

Packing

Board Games

Cutting

Laminating

Packing

Add in plastic playing pieces

Outsource - core competency in card and wood, not plastics

Trade-offs embodied in process

Using waterjet cutters - efficiency and speed over personal touch

Role of Inventory

Inventory

Raw Materials

Cardboard

Imported from Sweden

12-week delivery

£30,000 (Wednesbury)

£25,000 (Coventry)

Beech Wood

Imported from Russia

3 thicknesses, 2 crates each

£20,000 stock held

Printed Materials (Card/Boards)

£77,000 (Wednesbury)

£41,000 (Coventry)

Boxes

Bought out from a number of suppliers

Value of top part (printed) high

10% - 20% of product cost

£39,000 (Wednesbury)

£62,000 (Coventry)

Backing paper

Work-in-Progress

£49,000 (Coventry)

£19,000 (Wednesbury)

Stored in considerable quantities at all stages of the process

Finished Stock

£516,000 (Wednesbury)

£435,000 (Coventry)

should be valued at 60% of the sales price

Capacity

Wednesbury

Machines

Original Machine Lines

3 Guillotines

4 Diecutting machines

3 Shrink wrap machines

2 Final boxing/packing lines

3 Laminating Lines

Proposed Machine Lines

3 Guillotines

6 Diecutting machines

3 Shrink wrap machines

2 Final boxing/packing lines

3 Laminating Lines

Size

Manufacturing Area: 10,000 square feet

Offices: 2,500 square feet

Storage: 25,000 square feet

Products

Original Product Lines

Cardboard Jigsaws - 75 Products

Cards - 25 products

Board Games - 13 products

Proposed Product Lines

Cardboard Jigsaws - 104 products

Cards - 25 products

Coventry

Machines

Original Machine Lines

1 Circular saw bench

2 Guillotines

2 Diecutting machines

2 Laminating lines

2 Shrink wrap lines

2 Final packing lines

10 Fretsaws

2 Drills

New Machine Lines

1 Circular saw bench

2 Guillotines

2 Laminating lines

2 Shrink wrap lines

2 Final packing lines

3 Waterjet-cutting machines

2 Drills

Products

Original Product Lines

Wooden Jigsaws - 65 products

Cardboard Jigsaws - 39 products

Play Trays - 24 products

Proposed Product Lines

Wooden Jigsaws - 65 products

Play Trays - 24 products

Board games - 13 products

Size

Manufacturing Area: 10,000 square feet

Offices: 4000 square feet

Storage: 12,000 square feet

Timing

Customers

Large

65% sales to large customers - standard orders 3 months in advance

Special products - customized, delivered in 4 months

Smaller orders between September to December - short notice for unexpected demand

Small

place orders to meet demand when it occurs

order size much smaller, more frequent

orders a mixture of products, not more than 20 per item

expect delivery within 3 weeks of order

Product demand

25% sales from January to May

30% deliveries during September and October

Coventry

Machines

1 Circular saw bench

2 Guillotines

2 Diecutting machines

2 Laminating lines

2 Shrink wrap lines

2 Final packing lines

10 Fretsaws

2 Drills

Size

Manufacturing Area: 10,000 square feet

Offices: 4000 square feet

Storage: 12,000 square feet

Timing

Product demand

25% sales from January to May

30% deliveries during September and October

Customers

Large

65% sales to large customers - standard orders 3 months in advance

Special products - customized, delivered in 4 months

Smaller orders between September to December - short notice for unexpected demand

Small

place orders to meet demand when it occurs

order size much smaller, more frequent

orders a mixture of products, not more than 20 per item

expect delivery within 3 weeks of order

Corporate Strategy

To be a world-class manufacturer of models, game and toys by establishing a prestigious brand name

Outstanding quality

Delivered in a timely manner

Employee empowerment - increased contribution

Positive contribution to consumers' lifestyle