Mind Map Gallery Business Optimization Planning
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Business Optimization Planning
Business optimization can mean a lot of different things, depending on ... alternative is implementing an integrated business planning solution.
Edited at 2020-10-10 07:49:43
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- Outline
Business Optimization Planning
A. Team building
A.1. Department structure
A.1.1. Telemarketing Department
A.1.1.1. Accept all individual customers who come to understand the project by phone or online platform
A.1.2. Marketing Department
A.1.2.1. Responsibly promote the development and maintenance of related customers
A.1.3. Outreach Department
A.1.3.1. Responsible for the development of customer resources brought by channel personnel in different industries
A.2. Recruitment rules
A.2.1. Marketing Department Recruitment (recruitment available across regions)
A.2.1.1. Those with relevant industry experience or outstanding ability in investment promotion
A.2.1.2. Select the relevant industry based on the description of the target customer's portrait, and have personnel with relevant industry regional sales or management experience
A.2.2. Recruitment in the Outreach Department (recruitment available across regions)
A.2.2.1. Sort out industries that fit this project (such as finance), who have mature contacts or long-term work experience in such industries
B. Target Customers
B.1. industry
B.2. age
B.3. assets
B.4. Education background
B.5. Circle
B.6. Attitudes to the catering industry
B.7. Attitudes to the Internet industry
C. Project Packaging
C.1. Credit endorsement
C.1.1. Organize the related qualifications of meal manufacturers and equipment related qualifications
C.1.2. Purchase a certification authorization
C.2. Improve promotional materials
C.2.1. Customize company VI-related office supplies for personal use and sales by Shi Yong
C.2.2. Prepare video version + picture version equipment to place consumer purchase scene materials
C.2.3. Video and print media promotion, try to have interviews
C.2.4. Redesigned the investment promotion PPT, divided into investment promotion version and publicity version
C.3. Project prospects
C.3.1. Sort out the profit methods of the project in addition to the gross profit of a single product, such as the monetization of advertising resources and the monetization of user data
D. Project Promotion
D.1. Online
D.1.1. For search optimization of channels such as Baidu, some paid services can be considered
D.1.2. Related website advertising space, (optional)
D.1.3. Go to the official account early, and regularly push relevant information, user data is large enough and there is enough conversion rate
D.1.4. All the company’s own media such as Moments
D.2. Offline
D.2.1. Participate in the Education Aviation Summit as much as possible. If the target customers are concentrated, there will be conversions
D.2.2. Develop a detailed share plan, and local channel partners will hold roadshows to attract investment
D.2.3. Develop industry customers with the help of industry contacts of channel personnel
D.2.4. Participate in related exhibitions