Mind Map Gallery Project Management
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Project Management
Project management is the application of processes, methods, skills, knowledge, and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters.
Edited at 2020-10-10 11:18:15
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Project Management
Project Information
project name
SNS Marketing Plan
client's name
Wilson
project manager
Emily
Project sponsor
Wu
date
20/07/2020
Project Background
To improve the brand influence over the world for the A company, there is a project should be carried out fast to increase the users and fans.
Project Target
Scope target
Increase over 100W new users
Cost target
30 million USD
Quality goal
Tartget to the potential customers
Progress goal
There are totally 5 stpes, and each step has a goal.
Analysize the situations in SNS marketing
Research the competitors and good cases
Set our strategies and goals
Carry out the strategy
Keep trying
Conclude the results
Relevant Staff
Project manager
Landon
400-820-8820
Project sponsor
Wu
111-11-111
Boss
Technical director
Jason
22-22-2222
Head of Purchasing
Alicia Wang
555-55-5555
Project team members
Kira Sun
666-66-666
Customer Representative
Fiona Qunn
888-88-888
Other stakeholders
Tracy
999-99-9999
Project Planning
Project scope statement
Key success factor
Project management
Project team building
Customer relationship management
Work breakdown structure
Marketing team
Branding team
Influencers
Finance team
Design team
Organizational breakdown structure
Supervisor
Manager
Team member
Cost-benefit analysis
Resource plan
Combine with the resources that company now possessed
Project schedule
there are 5 phases
1. from 20-07-2020 to 31-07-2020: analysize marketing channels
2. from 01-08-2020 to 15-08-2020: research the competitors and good cases
3. from 16-08-2020 to 31-08-2020: make the strategy and carry out it
4. from 01-09-2020 to 15-09-2020: keep trying and solving the difficulties
5. from 16-09-2020 to 30-09-2020: check the outcome
Steps
Risk Management Plan
Shopping list
Marketing tools
Influencers
Materials for marketing
PR
Quality Plan
Project cost estimation
May cost 30 million USD
Configuration Management Plan
Project Risk Situation
Project Description
Business needs/problems
Need financial support
Need technical support
Need marketing tool support
Project task
Increase new users
Sell more products
Increase brand influence
Project Objectives
Let more people to know us
Methods of project management
Work as small team
Project consumes resources
Human Resources
Equipment resource
Material resources
Service resources