Project Management

Project management is the application of processes, methods, skills, knowledge, and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters.

Edited at 2020-10-10 11:18:15

Fiona_

Project Management

Fiona_

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Project Management

Project Information

project name

SNS Marketing Plan

client's name

Wilson

project manager

Emily

Project sponsor

date

20/07/2020

Project Background

To improve the brand influence over the world for the A company, there is a project should be carried out fast to increase the users and fans.

Project Target

Scope target

Increase over 100W new users

Cost target

30 million USD

Quality goal

Tartget to the potential customers

Progress goal

There are totally 5 stpes, and each step has a goal.

Analysize the situations in SNS marketing

Research the competitors and good cases

Set our strategies and goals

Carry out the strategy

Keep trying

Conclude the results

Relevant Staff

Project manager

Landon

400-820-8820

Project sponsor

111-11-111

Boss

Technical director

Jason

22-22-2222

Head of Purchasing

Alicia Wang

555-55-5555

Project team members

Kira Sun

666-66-666

Customer Representative

Fiona Qunn

888-88-888

Other stakeholders

Tracy

999-99-9999

Project Planning

Project scope statement

Key success factor

Project management

Project team building

Customer relationship management

Work breakdown structure

Marketing team

Branding team

Influencers

Finance team

Design team

Organizational breakdown structure

Supervisor

Manager

Team member

Cost-benefit analysis

Resource plan

Combine with the resources that company now possessed

Project schedule

there are 5 phases

1. from 20-07-2020 to 31-07-2020: analysize marketing channels

2. from 01-08-2020 to 15-08-2020: research the competitors and good cases

3. from 16-08-2020 to 31-08-2020: make the strategy and carry out it

4. from 01-09-2020 to 15-09-2020: keep trying and solving the difficulties

5. from 16-09-2020 to 30-09-2020: check the outcome

Steps

Risk Management Plan

Shopping list

Marketing tools

Influencers

Materials for marketing

Quality Plan

Project cost estimation

May cost 30 million USD

Configuration Management Plan

Project Risk Situation

Project Description

Business needs/problems

Need financial support

Need technical support

Need marketing tool support

Project task

Increase new users

Sell more products

Increase brand influence

Project Objectives

Let more people to know us

Methods of project management

Work as small team

Project consumes resources

Human Resources

Equipment resource

Material resources

Service resources