*hours worked

*materials

*orders

*cash on hands

Firm’s suppliers, suppliers’ suppliers,processes for managing relationships withthem

Organizations and processes responsible fordelivering products to customers

Inefficiencies cut into a company’s operatingcosts

Justintime strategy

Safety stock: Buffer for lack of flexibility insupply

chain

Bullwhip effect

Supply chain planning systems

Supply chain execution systems

Greater geographical distances, timedifferences

Participants from different countries

Match supply to demand

Reduce inventory levels

Improve delivery service

Speed product time to market

Use assets more effectively

Increase sales

Capture and integrate customer data from allover the organization

Consolidate and analyze customer data

Distribute customer information to varioussystems and customer

touch points across enterprise

Provide single enterprise view of customers

niche tools to largescale

enterprise applications

Modules

Tools

Increased customer satisfaction

Reduced directmarketing costs

More effective marketing

Lower costs for customeracquisition/retention

Number of customers who stop using orpurchasing products or

services from a company