Time

Form of Products

Institution

Weather

Competition & Bargaining

Marketing Communication

Location

Labor costTransportation costPackaging costHire purchase machineryDepreciationAdvertisingTaxes Maintenance and utility

Population Growth

Cost of Food Marketing Inputs

Consumers desires for additional food marketing service

Refers to the situation where the costs of marketing are reduced without affecting the output of the efficiency ratio.

Is concerned with the ability of market system to efficiently allocate resources and coordinate the entire food production and marketing process in accordance with consumer directives

Price

Services Offered

Structure

Attitudes

Technology

Organization

Pricing

Product innovation

First degree or perfect price discrimination (individual targeting)

Second degree price discrimination (group targeting)

Third degree price discrimination (location of customer segment)