Marketing Chapter 5

A mind map about Marketing Chapter 5.

Edited at 2020-11-26 03:50:27

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Harith Shuhaimi

Marketing Chapter 5

Harith Shuhaimi

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Outline

MARKETING COSTS AND MARKETING EFFICIENCIES

TOTAL COST OF MARKETING

Marketing process of the producer, processor and middlemen

MARKET MARGIN

Factors Influenced

Time

Form of Products

Institution

Weather

Competition & Bargaining

Marketing Communication

Location

MARKETING COST

Categorized

Labor costTransportation costPackaging costHire purchase machineryDepreciationAdvertisingTaxes Maintenance and utility

Factors Contributed

Population Growth

Cost of Food Marketing Inputs

Consumers desires for additional food marketing service

MARKETING EFFICIENCY

Operational efficiency

Refers to the situation where the costs of marketing are reduced without affecting the output of the efficiency ratio.

Pricing efficiency

Is concerned with the ability of market system to efficiently allocate resources and coordinate the entire food production and marketing process in accordance with consumer directives

How To Measure

Price

Services Offered

Structure

Attitudes

Criteria improved

Technology

Organization

Pricing

Product innovation

PRICE POLICY

“Price refers to the organization procedure in setting the right price to the right customer at the right place an time”

3 price discrimination schemes

First degree or perfect price discrimination (individual targeting)

Second degree price discrimination (group targeting)

Third degree price discrimination (location of customer segment)