covid-19

the affected tourism and culture sector

Government's response towards covid-19

the role of social media

sentiments from the industry player through SNS

RO1: to identify the industry players' sentiment towards related economic stimulus packages

RO2: To analyze the responsiveness's Government after sentiments have been collected

RO3: To identify the most effective social media strategies when crisis happen through the analysis on people's participatory via the preferred SNS

RQ1: What are the reaction towards the economic stimulus package related to tourism and cultural sectors from the industry players?

RQ2: What are the responds/ remedies taken from the Government towards negative sentiments?

RQ3: What is the most effective way in dispersing important information and the most effective tool (identify the best channel and design content) via SNS?

To help the Government to collect sentiments towards one strategic plan that are introduced in real time

To allow the Government to respond back to the identified groups in real time

To develop an integrated measures for a more effective communication strategy

Media Dependency Theory

Sentiment analysis

Relational Model of Crisis Management

Crisis Management and Crisis Communication Strategy in Tourism Sector

Social Media in Public Sectors

Sentiment Analysis

In-Depth Interview