SWOT Analysis of a Daycare

SWOT Analysis of a Daycare
Strengths
Fresh face on the market
Offer a higher quality service and product
Customer focussed, and love Dogs
Trained and motivated staff
All staff have a Police clearance.
Start up costs low
Can work from home
Mobile business
New node
Market research
Client demographics
Opportunities
Niche market of
affluent yet time
poor professionals,
FIFO, DINK's,
Retires and the
Elderly
Increase in demand for Work/Life balance
Growth through additional staff
Potenial to Franchise
Strong customer base in target market
Greater earnings
due to
demographics of
target market
Offering a unique variety of tailored packages;
that cater to the needs of our client’s busy
lifestyle.
Weaknesses
Lack of Exposure
New to Market place
No reputaion or presence
Team of Staff members required
Selection and Training of Staff members
Lack of competitive strength
Cost of Advetising
Realiability of Data
Ongoing costs of maintaining
customized vehicle
Ongoing costs of required stock
Lack of initial Cash Flow
Start up costs
Threats
Competition
Already loyal client base
Oil prices increasing
increased cost on business
Increased cost of living
Lack of demand due to
household budget cuts
Seasonality, weather effects,
heavy rain or heat
Loss of income if sick, injured,
or during holidays
Carbon Tax
21