SWOT Analysis of a Daycare

This is a mind map about SWOT.

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Outline

Weaknesses

Lack of Exposure

New to Market place

No reputaion or presence

Team of Staff members required

Selection and Training of Staff members

Lack of competitive strength

Cost of Advetising

Realiability of Data

Ongoing costs of maintainingcustomized vehicle

Ongoing costs of required stock

Lack of initial Cash Flow

Start up costs

Threats

Competition

Already loyal client base

Oil prices increasing

increased cost on business

Increased cost of living

Lack of demand due tohousehold budget cuts

Seasonality, weather effects,heavy rain or heat

Loss of income if sick, injured,or during holidays

Carbon Tax

Opportunities

Niche market ofaffluent yet timepoor professionals,FIFO, DINK's,Retires and theElderly

Increase in demand for Work/Life balance

Growth through additional staff

Potenial to Franchise

Strong customer base in target market

Greater earningsdue todemographics oftarget market

Offering a unique variety of tailored packages;that cater to the needs of our client’s busylifestyle.

Strengths

Fresh face on the market

Offer a higher quality service and product

Customer focussed, and love Dogs

Trained and motivated staff

All staff have a Police clearance.

Start up costs low

Can work from home

Mobile business

New node

Market research

Client demographics