Pinoy Care

Pinoy Care
Business Name
Comfort Care, LLC
Comfort Keepers, LLC.
Helping Hands, LLC
Pinoy Care, LLC
Services Offered
Elderly Assisted Care at Home location
Elderly Assisted Care at Establishment
Authoirzed Transportation
Medication Management
Pharmacy Deliveries
Talk to local Pharmacies
Validation Testing for Healthcare Companies
Introduction
Purpose
Stakeholders
Project Team
Related Documents
Author(s)
SignOff List
Training
Channels
International
Public Sector
Sales
Marketing Communications
Product Management
Plan
Market Analysis
Situational Analysis / Drivers
What is driving us to do this?
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Customer Findings What have we learned from customers?
Competitive Analysis
Do we have competitors and threats in these target markets with the proposed offerings?
What are our competitors doing and how are they positioning?
How do we position against each competitor?
Target Customer(s)
Buyer Profile
Title
Industry
Geography
Business Size
Influencer Profile
User Profile
What do customers want and need?
What business problems do each of these customers have?
Customer Segmentation
Which customers or sets of customers do we sell to?
What are the target market segments that we want to go after?
What are the distinct problems for each segment of the market?
Total Available Market
New Prospects
How much of each target segment have we penetrated?
How much opportunity is available in each target segment?
Existing Customers
Can we upsell existing customers?
Offer Definition
Service Offer
What are we selling?
Product Definition
Pricing
Packaging
Positioning
Value Proposition
What is the Value Proposition to the Customer?
What pain are we solving?
Financial Analysis
Revenue Forecasts
Revenue and P&L Forecast (5 Years)
Revenue should be split out quarterly
Cost Analysis
Should include a description of the costs in entering this business and profitability analysis
Profitability Analysis
P&L for the offer to include gross margin, net income and break even analysis.
Sales Execution Plan
Sales Strategy
Direct Sales Strategy
Inside Sales Strategy
Channel Sales Strategy
Partner Strategy
Channel Strategy
What 3rd party channels should we consider for reselling this service?
Technology Partnerships
What technology vendors (if any) do we need to work with to execute on this plan?
Solutions Partners
GoToMarket Strategy
Positioning & Messaging
What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)
How do we communicate internally?
How do we communicate externally?
Promotion Strategy
Marketing Programs (Installed base versus new prospects)
Advertising (Publications, etc.)
Analyst Relations (Target Analysts)
Public Relations
Events (Trade shows, SEO/SEA, Seminars)
Webinars
Demand Generation & Lead Qualification
How do we generate and qualify new leads for the target offer?
Prospect Lists
Key Questions to Ask
Sales Collateral
Presentations
Data Sheets
White Papers
ROI Tools
Other Sales Tools (web site, etc.)
Measure and Improve
Sales Programs
Accelerated Learning Strategy, Controls, Metrics
Include feedback loops
Include financial metrics (definition of success)
Pipeline reports, etc…
Other Considerations
M&A?
Risk Analysis & Mitigation
Executive Summary
Customer and Market Analysis
Service Offer Definition
Revenue Forecast &Financial Analysis
Sales Execution Plan
GoToMarket Strategy
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