Mind Map Gallery Pinoy Care
"Pinoy Care" Business Plan Mind Map Main ideas of this mind map: Executive Summary Introduction Plan Services Offered Business NameEdited at 2020-12-23 09:39:54
Customer and Market Analysis
Service Offer Definition
Revenue Forecast &Financial Analysis
Sales Execution Plan
Situational Analysis / Drivers
What is driving us to do this?
Customer Findings What have we learned from customers?
Do we have competitors and threats in these target markets with the proposed offerings?
What are our competitors doing and how are they positioning?
How do we position against each competitor?
What do customers want and need?
What business problems do each of these customers have?
Which customers or sets of customers do we sell to?
What are the target market segments that we want to go after?
What are the distinct problems for each segment of the market?
Total Available Market
How much of each target segment have we penetrated?
How much opportunity is available in each target segment?
Can we upsell existing customers?
What are we selling?
What is the Value Proposition to the Customer?
What pain are we solving?
Revenue and P&L Forecast (5 Years)
Revenue should be split out quarterly
Should include a description of the costs in entering this business and profitability analysis
P&L for the offer to include gross margin, net income and break even analysis.
Sales Execution Plan
Direct Sales Strategy
Inside Sales Strategy
Channel Sales Strategy
What 3rd party channels should we consider for reselling this service?
What technology vendors (if any) do we need to work with to execute on this plan?
Positioning & Messaging
What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)
How do we communicate internally?
How do we communicate externally?
Marketing Programs (Installed base versus new prospects)
Advertising (Publications, etc.)
Analyst Relations (Target Analysts)
Events (Trade shows, SEO/SEA, Seminars)
Demand Generation & Lead Qualification
How do we generate and qualify new leads for the target offer?
Key Questions to Ask
Other Sales Tools (web site, etc.)
Measure and Improve
Accelerated Learning Strategy, Controls, Metrics
Include feedback loops
Include financial metrics (definition of success)
Pipeline reports, etc…
Risk Analysis & Mitigation
Elderly Assisted Care at Home location
Elderly Assisted Care at Establishment
Talk to local Pharmacies
Validation Testing for Healthcare Companies
Comfort Care, LLC
Comfort Keepers, LLC.
Helping Hands, LLC
Pinoy Care, LLC