Retail Strategy - Strategic Retail Planning Process in 7 Steps
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For my class.
Two mind maps on seperate pages.
Page 1: The first mind map is about retail strategy.
Page 2: The second mind map is about strategic retail planning process (7 steps).
Similar Mind Maps
Retail Format (Marketing Mix)
Target MarketNeeds & WantsSatisfaction
Basis for sustainablecompetitive advantage(Unique Selling Proposition)
Types of Merchandise& Services Desired
Sales rights fora specific region
Receiving exclusive or popularmerch in short supply.
Employees ContributeTo Customer Loyalty
Long-Term EmployeesAre More Efficient
Sharing sales datawith suppliers
Retail Analytics (RA)helps identify...
number & value ofaverage orders
Important for convenience products(e.g., fast food) to have lots of locations.