HOTSPOT | Mind Map

THE PRODUCT

BRIEF DESCRIPTION

application based on a three dimensional interactive map where users will be able to discover, share, and connect with the current and future events taking place in the city through a detailed customized experience.

The whole life of the city at the users fingertips.

For both local & tourist users

Perfect for a tourist that doesn't know the city and wants to have the most productive experience during his stay. Tourist will be the main target for launch product.

Perfect for active "Barcelonins" who want to find interesting activities or simply know what's happening around their city. "Barcelonins" will fully take advantage of our platform after the first updates, where more "not specifically turistic" Hotspots will be added

AESTHETICS OF THE PLATFORM

LAUNCH PRODUCT

City of Barcelona, Spain

Why Barcelona?

It's our city (most knowledge)

Recent, modern, active city

Young and Touristic city (fits perfectly with our target)

AJUNTAMENT DE BARCELONA

The institution has shown great interest towards the digitalization of the city. Many apps have been launched under the scope of the institution during the last years (all unsuccessful)

The institution also presents the program "Barcelona Activa". This program functions as a "start-up incubator network" where our application would fit perfectly.

Vision

End product

In Barcelona

Continous updates where new Hotspots or full categores of Hotspots will be added. The final product would cover practically anything of public interest taking place in the city

expand worldwide

Expand the Model to other big cities in Spain, Europe and worldwide

Added features

Users will be able to create their own Hotspots in order to reach out to people

City Advertising in the application: "The worldwide Expo is taking place in Madrid the next month and the "Ayuntamiento de Madrid" or the expo organizers pay for an ad that will be shown to all the users all around the world. Cities will have a perfect platform to reach out to possible tourists.

Each Hotspot will have a public forum where users can publish anything related to the place or the activity, and at the same time interact with the posts of other users

Infinite number of features will have the possibility to be added and tested in the application thanks to continious updates

THE MAP

Appealing Characteristics (used to enhance the app's mission)

Interactive

zoom in & out

move around

events popping up

Simple/clear/easy to use

futuristic looking design

put emphasis on the importance of the user having an enjoyable experience

part of their lifestyle, everyday use

allow the user to "navigate" through the city

Attractive/aesthetic/uniformity among shapes

Design

Same design as the "accucities picture"

HIGH DETAIL:

Sub Topic

Colors

Associations of the specific colour choice with its corresponding event category

Sport Events

stadiums

arenas

Parties

clubs

bars

thematic events

festivals

concert

type of music

Culture

museum

theatre

cinema

art exhibition

Academic

ted talks

guest speakers in library, university

Empty colours (white, grey)

Correspond to empty locations with no future events (make sure the empty colours provide the users with clear, distinct emphasis on the current events across the city)

Residential area

houses designed to take the right shapes, but a similar image amongst them will be shown

Outdoor spaces

Water zones will have the water texture (sea, rivers, fountains)

CORE Features (features correpsonding to the first launch)

User Profile

Creation of a personalized profile by the user

Importance of the user's preferences

Data collection

Notifications, recommendations, personalized updates about events corresponding to the user profile. Customizable colours and filters.

THE MAP

HOTSPOTS* (see below)

Click on the HOTSPOT you are interested. After you click, you'll be able to access the following information about the selected Hotspot

Add

Pictures

Pictures selected by us that will showcase the best real representation of the place

Location

Just by observing the map, the user will be able to locate the different Hotspots around the city. Further information about specific address will be also given in the information

Description

Brief description of the place/activity. Sagrada Familia example: SF is a large unfinished Roman Catholic minor basilica in the Eixample district of Barcelona, Catalonia, Spain. Designed by Spanish/Catalan architect Antoni Gaudí (1852–1926), his work on the building is part of a UNESCO World Heritage Site. On 7 November 2010, Pope Benedict XVI consecrated the church and proclaimed it a minor basilica.

Activity/place information

Opening/closing schedule

Address

Prices

Dress code

Duration

Capacity

complies with COVID regulations

Ticket link (depends on the Hotspot). This will also supose a revenue stream for the app

Frequently updated

Display current & future events displayed for the users to interact with

Colors

IF AND ONLY IF THE HOTSPOT IS ACTIVE or will be active anytime in the next 24 hours (customizable) --> SHOWN IN COLOUR

the building where the even is taking place will be painted on a certain color. This colour will break with the unactive rest of the white and grey map

customizable colors

HOTSPOTS

What do we mean by “anything around”? In order to refer to this “anything” we’ll be using the noun “HotSpot”. “HotSpot” refers to all the points of public interest in Barcelona: the Cathedral of “La Sagrada Familia” and the “Camp Nou” are perfect examples of Hotspots; The space in “el Forum” where the festival “Primavera Sound” takes place every summer would be another example of a HotSpot, in this case, a temporary HotSpot that will only be shown in the application during the festival’s week. "HOTSPOTS" are places where the user could physically access and perform leisure-related actions: parks, museums, sports... For the launch of the app, we will focus on a list of the following 20 Barcelona main public attractions

For the launch of the app, we will focus on a list of the following 20 Barcelona main public attractions

PARC GÜELL - MACBA - CAMP NOU - CASA BATLLÓ - TIBIDABO PARC - ZOO DE BARCELONA - AQUARIUM DE BARCELONA - PRIMAVERA SOUND (FORUM) - SONAR (POBLE ESPANYOL) - MUSEU FCB - COSMOCAIXA - FONTS MONTJUÏC - SAGRADA FAMILIA - PEDRERA - MUSEU PICASSO - CAIXAFORUM - PALAU SANT JORDI

Expansion once the launch product is tested

Anything that has an organizer & is open to the public.

Sub Topic

Custumizable option for users depending on their preferences

If the user only has selected the party category, only events corresponding to this category will be displayed and shown as activated on the map + option of displaying new colours or emoji's corresponding to a specific type of music within the category of party (rock in red, commercial in green, reggaton orange)

THE COMPETITION

DIVIDED IN 3 CLASSES

CITY HALL CURRENT PRODUCTS

FAILURES. Less successful competitor. Unknown to locals and tourists. High variety of apps with very specific goals and coverage. Failed investments. Dead platforms. Our application will gather into 1 most of the information of all the different apps.

Rutes Sarria, Zoo Barcelona, Barcelona a la butxaca

SHARIFY

Most similar product and company. They also base their platform on a map. A map where they locate icons in the places where events (all type: sports, music...) will take place. They make organizers publish their events: "Do you organize events?Add your agenda directly, we will help you to reach thousands of people in the area"

EVENTBRITE, FEVER

Most successful competitor. Known but not basic/common tools among our target. Same goal as us: "info of what's going one around you". They fail to provide an appealing platform that will motivate/incentive the user to spend time navigating through it. They match the ultimate goal of our application.

DIFFERENTATION FROM THE COMPETITORS

BEST NAVIGATION EXPERIENCE THANKS TO THE BEST PLATFORM

We will differentiate from them thanks to our key element: the attractiveness of the platform: the 3D-designed map, together with the colours, the personalization and the entire high-quality of the user experience will lead to high number of users and motivate them to constantly navigate through the app.

REVENUE STREAMS

How does the application generate revenue?

The application will be used as a platform for promotion. Thanks to the info displayed on the app, HOTSPOTS will be able to reach out to more people: more sales... If the HostSpots are places/activities owned by the "Ajuntament de Barcelona", then the

% of tickets bought through the app (in collaboration with the ticketing platforms Ticketea, Stubhub, Ticketmaster...

Future updates can include: Paid Premium version where the user has access to more cities other than the one he's currently located

After the 20 first public Hotspots are tested, we can start including private HotSpots. The organizers of this private Hotspots will have to pay in order to be displayed on the application. In order to be able to charge for this service, we must first grow with our launch product. Only if we acquire a decent user base we will be able to negotiate with private HotSpots

How does our company generate revenue?

Sale of property rights, shares...

If launch product in Barcelona is successful, we will money by exporting the platform to other cities

Ownership of a platform with a high user base and high user trafick. This will generate a very valuable database that can be shared for high amounts of money