PepsiCo's Marketing Strategy: An Analysis of the 4Ps Marketing Mix

This mind map provides a strategic overview of PepsiCo's marketing mix, breaking down the 4Ps — Product, Price, Place, Promotion — that form the cornerstone of the company's marketing strategy. It details PepsiCo's diverse product portfolio, competitive pricing, extensive place and distribution network, and multifaceted promotional activities. It's a valuable resource for marketing professionals, students, and business strategists interested in understanding the complexities of managing a global brand's marketing mix.

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