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MindMap Gallery MANAGING RETAILING, WHOLESALING, AND LOGISTICS

MANAGING RETAILING, WHOLESALING, AND LOGISTICS

MANAGING RETAILING, WHOLESALING, AND LOGISTICS DESIGNING AND MANAGING INTEGRATED MARKETING CHANNELS

Edited at 2021-04-21 00:04:34

Đỗ Thị Hạnh Nguyên

Recent works View more works>>

MANAGING RETAILING, WHOLESALING, AND LOGISTICS
MANAGING RETAILING, WHOLESALING, AND LOGISTICS DESIGNING AND MANAGING INTEGRATED MARKETING CHANNELS

MANAGING RETAILING, WHOLESALING, AND LOGISTICS

Đỗ Thị Hạnh Nguyên

Recent works View more works>>

MANAGING RETAILING, WHOLESALING, AND LOGISTICS
MANAGING RETAILING, WHOLESALING, AND LOGISTICS DESIGNING AND MANAGING INTEGRATED MARKETING CHANNELS

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MANAGING RETAILING, WHOLESALING, AND LOGISTICS

Marketing Logistics

Step of marketing logistics

1. Deciding on the company's value proposition to its customers.

2. Selecting the best channel design and network strategy for reaching the customers.

3. Developing operational excellence in sales forecasting, warehouse management, transportation management, and materials management.

4. Implementing the solution with the best information systems, equipment, policies, and procedures

Intergrated logistics systems

Market-logistics objectives

Market-logistics decisions

Order processing

Warehousing

Inventory

Transportaion

Organizational lessons

Wholesaling

Types of wholesaling

Merchant wholesalers

Full-service wholesaling

Limited-service wholesaling

Brokers and agents

Manufacturers' and retailers' branches and offices

Specialized wholesalers

Functions

Selling and promoting

Buying and assortment building

Bulk breaking

Warehousing

Transportation

Financing

Risk bearing

Marketing information

Management service and counseling

Private Labels

Role of Private Labels

Private-Label success factors

Retailing

Types of Retailing

Store Retailers

Self-service

Self-selection

Limited service

Full service

Non Retailing

Direct selling

Direct marketing

Automatic vending

Buying service

Corporate retailing and Franchising

The franchisee pays for the right to be part of the system

The franchisor provides its franchisees with a system for doing business

The franchisor own a trade or service mark and licenses it to franchisees in return for royalty payments.

The new retail environment

Marketing decision

Target market

Channels

Product assortment

Procurement

Prices

Services

Store atmosphere

Store activities and experiences

Communications

Location

Central business

Regional shopping centers

Community shopping centers

Shopping strips

A location within a larger store

Stand-alone stores

DESIGNING AND MANAGING INTEGRATED MARKETING CHANNELS

Marketing Channels and Value Networks

The Imprtance of Channels

Hybrid Channels and Multichannel Marketing

Sub Topic

Value Networks

The Role of Marketing Channels

Channel Functions and Flows

Physical flow

Title flow

Payment flow

Information flow

Promotion flow

Channel Levels

Consumer marketing channels

Industrial marketing channels

Service Sector Channels

Channel-Design Decisions

Analyzing Customer Needs and Wants

Lot size

Waiting and delivery time

Spatial convenience

Product variety

Service backup

Establishing Objectives and Constraints

Identifying Major Channel Alternatives

Types of intermediaries

Number of intermediaries

Exclusive distribution

Selective distribution

Intensive distribution

Terms and responsibilities of channel members

Price policy

Conditions of sale

Distributors' territorial rights

Mutual services and responsibilities

Evaluating Major Channel Alternatives

Economic criteria

Control and adaptive criteria

Channel-Management Decisions

Selecting Channel Mambers

Training and Motivating Channel Members

Channel power

Coercive power

Reward power

Legitimate power

Expert power

Referent power

Channel partnerships

Evaluating Channel Members

Modifying Channel Design and Arrangements

Channel evolution

Channel Modification Decisions

Global Channel Considerations

Channel Integration and Systems

Vertical Marketing Systems (VMSs)

Corporate VMS

Administered VMS

Contractual VMS

Wholesaler-sponsored voluntary chains

Retailer cooperatives

Franchise organizations

The new competition in retailing

Horizontal Marketing Systems

Integrating Multichannel Marketing Systems

Conflict, Cooperation, and Competition

Types of Conflict and Competition

Horizontal channel conflict

Vertical channel conflict

Multichannel conflict

Causes of Channel Conflict

Goal incompatibility

Unclear roles and rights

Differences in perception

Intermediaries' dependence on the manufacturer

Managing Channel Conflict

Strategic justification

Dual Compensation

Superordinate goals

Employee exchange

Joint memberships

Co-option

Diplomacy, mediation, and arbitration

Legal recourse

Dilution and Cannibalization

Legal and Ethical Issues in Channel Relations

E-Commerce Marketing Practices

Pure-Click Companies

E-commerce success factors

B2B E-commerce

Brick-and-Click Companies

M-Commerce Marketing Practices

DELIVERING VALUE