Mindmap for Planning

Planning
Growth Strategies
Market Penetration
Market Development
Product Development
Developing new or improved goods or services for current
markets. (improve features/quality, enhance aesthetic appeal)
Seeking new markets for current products (finding new target markets, finding new users)
Seeking growth in current markets with current goods or
services (increasing rate of purchase of a product, buying a competitor)
Overview
Plan
Goal
Blueprint for goal achievement, specifies resource allocation
Desired future state that the organization wants to realise
Mission Statement
Purpose of existence
What makes a good/SMART goal?
Specific
Measurable
Attainable
Relevant
Time-limited
Levels of Planning
Strategic-Top Management
Tactical-Middle Management
Operational- First Line Management
Broad long term targets
Specific targets for business units
Precise and measurable outcomes
Benefits of Planning/Goal Setting
Set a standard for performance
Guide to action
Provide motivational source and commitment for staff
Guides resource allocation
Basic planning process
1. Stating goals
2. Listing alternative ways of reaching goals
3. Developing premises
4. Choosing best alternative for reaching goals
5. Developing plans to pursue chosen alternatives
6. Putting plans into action
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