Mindmap for Planning

Mindmap for Planning: Growth Strategies Overview What makes a good/SMART goal? Levels of Planning Benefits of Planning/Goal Setting Basic planning process

Edited at 2021-05-20 09:03:26

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Jun Yu

Mindmap for Planning

Jun Yu

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Outline

Planning

Growth Strategies

Market Penetration

Seeking growth in current markets with current goods orservices (increasing rate of purchase of a product, buying a competitor)

Market Development

Seeking new markets for current products (finding new target markets, finding new users)

Product Development

Developing new or improved goods or services for currentmarkets. (improve features/quality, enhance aesthetic appeal)

s developing new or improved goods or services for currentmarkets.

Overview

Plan

Blueprint for goal achievement, specifies resource allocation

Goal

Desired future state that the organization wants to realise

Mission Statement

Purpose of existence

What makes a good/SMART goal?

Specific

Measurable

Attainable

Relevant

Sub Topic

Time-limited

Levels of Planning

Strategic-Top Management

Broad long term targets

Tactical-Middle Management

Specific targets for business units

Operational- First Line Management

Precise and measurable outcomes

Benefits of Planning/Goal Setting

Set a standard for performance

Guide to action

Provide motivational source and commitment for staff

Guides resource allocation

Basic planning process

1. Stating goals

2. Listing alternative ways of reaching goals

3. Developing premises

4. Choosing best alternative for reaching goals

5. Developing plans to pursue chosen alternatives

6. Putting plans into action