MindMap Gallery Coca-Cola vs. PepsiCo

Coca-Cola vs. PepsiCo

Coca-Cola Company and PepsiCo: Comparative Analyses

Edited at 2021-06-06 10:13:20

林佳贤

Coca-Cola vs. PepsiCo

林佳贤

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History Fanatic

Mind Map

Branding

Coca-Cola

Logo remains unchanged (>100 years)

Non-alcoholic beverage concentrates and syrups

Adapted a franchise model in worldwide (>250)

offers over 200 countries & territories

PepsiCo

offer snacks baked with low fat ingredients

comprise nutritious products

Invest in reformulations to improve the quality of existing products

Adevertising

Coca-Cola

Uplifted Alex' 2017

Partnership with McDonald's since 1955

Sponsored

National Basketball Association (NBA)

MTN Dew will remain title sponsor of three point contest during All-Star Weekend

UEFA Champions League since 2015

Marketing

Coca-Cola

Created new graphies

packaging

Pos Material

Truck

Vending machine

street signs

Sports and physical activity marketing

Offline Marketing

school

restaurant chains

cinemas

theme park

PepsiCo

•Big Bold Blue Design

Pepsimoji

Pepsi 0-1

Pepsi perfect bottle Bact to Future 2

Pepsi channel

supermarkets

restaurant

convenience mart

Procurement of raw materials and manufacturig

Coca-Cola

carbonated water, color caramel,phosphoric acid ,caffeine, natural flavor,and fructose corn sugar

Sources materials using sustainable practices and seek to use them efficiently

achieved 82.3% in Sugar & HFS and 87.9% for Juices (Fruit crops).

Direct suppliers

ingredients

packaging suppliers

Indirect suppliers

production

logistics providers

PepsiCo

carbonated water, color caramel, phosphoric acid, sugar, natural flavor,citric acid,caffeine

sources high-quality raw material by outstanding suppliers from thousands of independent farmers and small-business farmers.

Supplying

Coca-Cola

able to supply to local store within 48 hours

as one of the most valuable and reliable suppliers for its retail partners

strict quality control as quality, environment and health safety certifications are needed from suppliers to franchise partner

PepsiCo

plan for potential disruptions due to seasonal sourcing requirements, weather and climate change, and shifts in demand

Sustainable Farming Program in India to promote reponsible agricultural practices