A comprehensive tree mind map about the company and marketing strategy.
Main ideas about this mind map:
Explain companywide strategic planning and its four steps
Explain marketing's role in strategic planning and how marketing works with its partners to create and deliver customer value.
Describe the elements of a customer value-driven marketing strategy and mix and the forces that influence it.
Discuss how to design business portfolios and develop growth strategies.
List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing marketing return on investment.
Created by Kim Thao Nguyen. You can create your own mind map using EdrawMind.
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COMPANY & MARKETING STRATEGY
Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value.
Planning Marketing
Partnering to build customer relationships
Partnering with other company departments
Partnering with suppliers, distributors and customers
Value delivery network
Describe the elements of a customer value-driven marketing strategy and mix and the forces that influence it.
Customer value-driven marketing strategy
Market segmentation and market segment
Market targeting
Positioning and differentiating
Four Ps of the marketing mix
Analysis, planning implementation and control
SWOT analysis
List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing marketing return on investment.
Contents of a marketing plan
Analysis, planning and implementation
Operating and strategic marketing control
Marketing department organization
Marketing return on investment
Discuss how to design business portfolios and develop growth strategies.
Portfolio analysis
BCG Growth-Share Matrix
Product market expansion grid
Strategies for growth and downsizing
Explain company - wide strategic planning and its four steps
Strategic planning
Defining the company’s mission
Setting objectives and goals
Designing a business portfolio
Developing functional plans
Company mission statement
Market oriented, realistic, specific
Motivating, consistent with market environment
COMPANY MARKETING STRATEGY
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COMPANY & MARKETING STRATEGY
Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value.
Planning Marketing
Partnering to build customer relationships
Partnering with other company departments
Partnering with suppliers, distributors and customers
Value delivery network
Describe the elements of a customer value-driven marketing strategy and mix and the forces that influence it.
Customer value-driven marketing strategy
Market segmentation and market segment
Market targeting
Positioning and differentiating
Four Ps of the marketing mix
Analysis, planning implementation and control
SWOT analysis
List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing marketing return on investment.
Contents of a marketing plan
Analysis, planning and implementation
Operating and strategic marketing control
Marketing department organization
Marketing return on investment
Discuss how to design business portfolios and develop growth strategies.
Portfolio analysis
BCG Growth-Share Matrix
Product market expansion grid
Strategies for growth and downsizing
Explain company - wide strategic planning and its four steps
Strategic planning
Defining the company’s mission
Setting objectives and goals
Designing a business portfolio
Developing functional plans
Company mission statement
Market oriented, realistic, specific
Motivating, consistent with market environment
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This work was published by EdrawMind user Kim Thao Nguyen and does not
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Kim Thao Nguyen
COMPANY & MARKETING STRATEGY
Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value.
