Coca cola marketing mix analysis

Looking into the Coca-Cola marketing mix, it is kind of unusual seeing the company not having several outlets of their brand. That is how the soda industry usually works. Instead of opening up a physical store, which will require a huge sum of money, they partner with global bottlers to package and distribute their products. As a result, those authorized bottlers will be the ones coordinating with their customers to sell Coca-Cola’s products to the end-users.