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Retail customer journey

Need to
purchase
Research options
on my phone
Go to store
Purchase
Usage
Support
Repeat
Purchase
"It was difficult to
compare options
on my phone."
"I need to make
a purchase."
"The store was
pleasant to visit."
"This met my price
expectations."
"The cashier wasn't
very helpful."
"I'm so glad you
answered my phone
call and questions."
"I recommend this
store to my friends."
"I need to
purchase again."
149 2
author vip Oliveettom
Customer journey map describes the customer's path from the moment the brand enters their awareness through the in-store experience.
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