マインドマップギャラリー マーケティング - 5
Chao GanglingとLou Zunの編集長「マーケティング」は、消費者の購買行動パターン、購買に影響を与える要因、購入行動の種類、意思決定段階の購入を紹介します。
2025-01-06 21:46:34 に編集されましたRumi: 10 dimensions of spiritual awakening. When you stop looking for yourself, you will find the entire universe because what you are looking for is also looking for you. Anything you do persevere every day can open a door to the depths of your spirit. In silence, I slipped into the secret realm, and I enjoyed everything to observe the magic around me, and didn't make any noise. Why do you like to crawl when you are born with wings? The soul has its own ears and can hear things that the mind cannot understand. Seek inward for the answer to everything, everything in the universe is in you. Lovers do not end up meeting somewhere, and there is no parting in this world. A wound is where light enters your heart.
Chronic heart failure is not just a problem of the speed of heart rate! It is caused by the decrease in myocardial contraction and diastolic function, which leads to insufficient cardiac output, which in turn causes congestion in the pulmonary circulation and congestion in the systemic circulation. From causes, inducement to compensation mechanisms, the pathophysiological processes of heart failure are complex and diverse. By controlling edema, reducing the heart's front and afterload, improving cardiac comfort function, and preventing and treating basic causes, we can effectively respond to this challenge. Only by understanding the mechanisms and clinical manifestations of heart failure and mastering prevention and treatment strategies can we better protect heart health.
Ischemia-reperfusion injury is a phenomenon that cellular function and metabolic disorders and structural damage will worsen after organs or tissues restore blood supply. Its main mechanisms include increased free radical generation, calcium overload, and the role of microvascular and leukocytes. The heart and brain are common damaged organs, manifested as changes in myocardial metabolism and ultrastructural changes, decreased cardiac function, etc. Prevention and control measures include removing free radicals, reducing calcium overload, improving metabolism and controlling reperfusion conditions, such as low sodium, low temperature, low pressure, etc. Understanding these mechanisms can help develop effective treatment options and alleviate ischemic injury.
Rumi: 10 dimensions of spiritual awakening. When you stop looking for yourself, you will find the entire universe because what you are looking for is also looking for you. Anything you do persevere every day can open a door to the depths of your spirit. In silence, I slipped into the secret realm, and I enjoyed everything to observe the magic around me, and didn't make any noise. Why do you like to crawl when you are born with wings? The soul has its own ears and can hear things that the mind cannot understand. Seek inward for the answer to everything, everything in the universe is in you. Lovers do not end up meeting somewhere, and there is no parting in this world. A wound is where light enters your heart.
Chronic heart failure is not just a problem of the speed of heart rate! It is caused by the decrease in myocardial contraction and diastolic function, which leads to insufficient cardiac output, which in turn causes congestion in the pulmonary circulation and congestion in the systemic circulation. From causes, inducement to compensation mechanisms, the pathophysiological processes of heart failure are complex and diverse. By controlling edema, reducing the heart's front and afterload, improving cardiac comfort function, and preventing and treating basic causes, we can effectively respond to this challenge. Only by understanding the mechanisms and clinical manifestations of heart failure and mastering prevention and treatment strategies can we better protect heart health.
Ischemia-reperfusion injury is a phenomenon that cellular function and metabolic disorders and structural damage will worsen after organs or tissues restore blood supply. Its main mechanisms include increased free radical generation, calcium overload, and the role of microvascular and leukocytes. The heart and brain are common damaged organs, manifested as changes in myocardial metabolism and ultrastructural changes, decreased cardiac function, etc. Prevention and control measures include removing free radicals, reducing calcium overload, improving metabolism and controlling reperfusion conditions, such as low sodium, low temperature, low pressure, etc. Understanding these mechanisms can help develop effective treatment options and alleviate ischemic injury.
6消費者購入行動
消費者購入行動パターン
刺激応答モデル
1。エキサイティング
マーケティング刺激
環境刺激
2。ブラックボックス
バイヤーの特性
意思決定プロセスを購入します
3。意思決定(応答)
購入に影響を与える要因
心理学
モチベーション
マスローのニーズの理論:生理学、安全性、社会性、尊敬、自己実現
態度ABCモデル
感情的なコンポーネント
認知
行動
認知
選択的注意
選択的誤解
選択的メモリ
勉強
刺激応答モデル
古典的な条件付き反射
手術条件付け反射
ブランドロイヤルティ:絶え間ない刺激の結果
メモリ:長期、短期、選択的
態度と信念
消費者の態度に適応します
または変更します
個人的
年齢、性別
職業、教育
個性、ライフスタイル
自己概念:ブランドの性格は人格と一致しています
社会
参照グループ
メンバーシップタイプ
キャリア関連
連絡先タイプ
親relativeや友達
セックスを目指してください
家族
社会的役割とステータス
文化
サブカルチャー
社会階級
ライフステージ現在の環境民族経験=価値
購入行動の種類
水平軸:購入介入の学位
価格と購入リスクの影響を受けます
垂直軸:ブランド間の違い
カテゴリ4
複雑さの購入行動
高度な介入、大きなブランドの違い、そして収集するには多くの情報を必要としますが、これは複雑です
バランス
高度な介入ですが、ブランドの違いは少ないので、あまり考えないでください
変動性
介入の程度、大きなブランドの違い、多様性を求めます
癖
介入の程度が低く、ブランドの違いが少ない
購入決定段階
問題を確認します
情報を収集します
個人的な情報源
ビジネスソース
パブリックソース:ソーシャルメディア
経験源
製品の評判の重要性
情報の過負荷
評価計画
補償評価方法
非補償
決定を下します
リスクの期待
購入の後
最初の2つまたは3つのステップが省略される場合があります
合理的な意思決定
低い関与行動
デリケートな意思決定