Lead Generation Channel Mind Map

Lead Generation
Channel Map
Phone Calls
E-Mail
Social Media
Online Marketing
Website
Referrals
Branding
Events
Public Relations
Direct Mail
Content Marketing
Identify and verify contacts
Develop relationships
Gain internal referrals
Uncover business needs
Opt-in for content notification
Identify sales ready leads
Invite to upcoming events
Re-engage past opportunities
One-to-one
One-to-many
Newsletters
Podcast
Video
Twitter
LinkedIn
Facebook
YouTube
Vimeo
Organic Search
Paid Search (PPC)
Newsletter Sponsoships
Banners
Portals
Online Directories
Search Engine Optimization (SEO)
Landing Page
Pay-per-Click
Blog
RSS
Vendors
Consultants
Customers
Partners
Advertising
Sponsorships
Associations
Newsletters
Events
Seminars
Workshops
Teleseminar
Conference
Tradeshows
Exeutive Briefings
Editorials
Public Speaking
Press Release
content
News Coverage
Article Placement
Self Mailer
Postcards
Dimensional Mail
Personal Letters
Content Syndication
Articles
Blogs
Podcasts
E-Books
Video
Speaking
Infographics
Meme
Videos
Guides
Book Reviews
Case Study
Research & Original Data
Interview
How to Articles
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