Creating marketing campaign plans could be overwhelming for new business owners. We have created a mind map template outlining all the important areas one needs to cover when they wish to create a marketing campaign for their startup or established business. As illustrated in this marketing campaign mind map, one can conduct PEST and SWOT analyses to see the internal and external factors that impact the company's overall performance. In addition, one can work on multiple promotions, create segmentations, and more. Such mind map templates are available for you to download at EdrawMind. The mind mapping software provides additional features that help customize such marketing campaign outlines.
Tags:
Similar Mind Maps
Outline
Marketing &Campaign Plan Outline
Executive Summary
High-level summary of the plan
The Challenge
Description of product to be marketed and associated goals
Situation Analysis
Company Analysis
Goals
Focus
Culture
Strengths
Weaknesses
Market Share
Customer Analysis
Concentration of customer base forparticular products
Decision process
Value drivers
Type
Number
Competitor Analysis
Market position
Strengths
Weaknesses
Market Shares
Climate
PEST Analysis
Political and legal environment
Economic environment
Social & culture environment
Technological environment
SWOT Analysis
Environmental Factors
Internal
Strengths & Weaknesses
External
Opportunities & Threats
Market Segmentation
Description
Percent of sales
What they want
How they use product
Support requirements
How to reach them
Price sensitivity
Marketing Strategy
Marketing Mix of: ProductPricePlace; andPromotion
Product
Brand name
Quality
Scope of product line
Packaging
Price
List price
Discounts
Bundling
Paymnet terms and financing options
Leasing options
Place
Distribution channels
Direct, retail, distributors & intermediates
Motivating the channel
Logistics
Promotion
Advertising
Projected results of the promotional programs
Public Relations
Budget
Short & Long-Term Projections
Selected strategy's intermediate effects
Expected long-term goals
Actions required to achieve them
Forecasts of revenues and expenses
Break-even analysis
Conclusions
Summarize Everything
Appendix
Diagrams
Optional
Marketing Campaign Plan Outline Mind Map
3
1
81
Optional
Marketing Mix of:
Product
Price
Place; and
Promotion
PEST Analysis
Marketing &
Campaign Plan Outline
Executive Summary
The Challenge
Situation Analysis
Market Segmentation
Marketing Strategy
Short & Long-Term Projections
Conclusions
Appendix
High-level summary of the plan
Description of product to be marketed and associated goals
Company Analysis
Customer Analysis
Competitor Analysis
Climate
SWOT Analysis
Goals
Focus
Culture
Strengths
Weaknesses
Market Share
Concentration of customer base for
particular products
Decision process
Value drivers
Type
Number
Market position
Strengths
Weaknesses
Market Shares
Political and legal environment
Economic environment
Social & culture environment
Technological environment
Environmental Factors
Internal
External
Strengths & Weaknesses
Opportunities & Threats
Description
Percent of sales
What they want
How they use product
Support requirements
How to reach them
Price sensitivity
Product
Price
Place
Promotion
Brand name
Quality
Scope of product line
Packaging
List price
Discounts
Bundling
Paymnet terms and financing options
Leasing options
Distribution channels
Direct, retail, distributors & intermediates
Motivating the channel
Logistics
Advertising
Public Relations
Projected results of the promotional programs
Budget
Selected strategy's intermediate effects
Expected long-term goals
Actions required to achieve them
Forecasts of revenues and expenses
Break-even analysis
Summarize Everything
Diagrams
Marketing &Campaign Plan Outline
Executive Summary
High-level summary of the plan
The Challenge
Description of product to be marketed and associated goals
Situation Analysis
Company Analysis
Goals
Focus
Culture
Strengths
Weaknesses
Market Share
Customer Analysis
Concentration of customer base forparticular products
Decision process
Value drivers
Type
Number
Competitor Analysis
Market position
Strengths
Weaknesses
Market Shares
Climate
PEST Analysis
Political and legal environment
Economic environment
Social & culture environment
Technological environment
SWOT Analysis
Environmental Factors
Internal
Strengths & Weaknesses
External
Opportunities & Threats
Market Segmentation
Description
Percent of sales
What they want
How they use product
Support requirements
How to reach them
Price sensitivity
Marketing Strategy
Marketing Mix of: ProductPricePlace; andPromotion
Product
Brand name
Quality
Scope of product line
Packaging
Price
List price
Discounts
Bundling
Paymnet terms and financing options
Leasing options
Place
Distribution channels
Direct, retail, distributors & intermediates
Motivating the channel
Logistics
Promotion
Advertising
Projected results of the promotional programs
Public Relations
Budget
Short & Long-Term Projections
Selected strategy's intermediate effects
Expected long-term goals
Actions required to achieve them
Forecasts of revenues and expenses
Break-even analysis
Conclusions
Summarize Everything
Appendix
Diagrams
Optional
Mind Map
Outline
1
Page-1
1
Page-1
This work was published by EdrawMind user Community Helper and does not
represent the position of Edraw Software.