Marketing Campaign Plan Outline Mind Map

Optional
Marketing Mix of:
Product
Price
Place; and
Promotion
PEST Analysis
Marketing &
Campaign Plan Outline
Executive Summary
The Challenge
Situation Analysis
Market Segmentation
Marketing Strategy
Short & Long-Term Projections
Conclusions
Appendix
High-level summary of the plan
Description of product to be marketed and associated goals
Company Analysis
Customer Analysis
Competitor Analysis
Climate
SWOT Analysis
Goals
Focus
Culture
Strengths
Weaknesses
Market Share
Concentration of customer base for
particular products
Decision process
Value drivers
Type
Number
Market position
Strengths
Weaknesses
Market Shares
Political and legal environment
Economic environment
Social & culture environment
Technological environment
Environmental Factors
Internal
External
Strengths & Weaknesses
Opportunities & Threats
Description
Percent of sales
What they want
How they use product
Support requirements
How to reach them
Price sensitivity
Product
Price
Place
Promotion
Brand name
Quality
Scope of product line
Packaging
List price
Discounts
Bundling
Paymnet terms and financing options
Leasing options
Distribution channels
Direct, retail, distributors & intermediates
Motivating the channel
Logistics
Advertising
Public Relations
Projected results of the promotional programs
Budget
Selected strategy's intermediate effects
Expected long-term goals
Actions required to achieve them
Forecasts of revenues and expenses
Break-even analysis
Summarize Everything
Diagrams
58